The Social Battleground - Developing a WINNING Social Strategy

Name: The Social Battleground - Developing a WINNING Social Strategy
Start: 2025-08-19T11:30:00-05:00
End: 2025-08-19T13:00:00-05:00
Location: The Beach Church

Schedule

Tue Aug 19 2025 at 11:30 am to 01:00 pm

UTC-05:00

Location

The Beach Church | Gulf Breeze, FL

Imagine it’s 9 PM. You’re finally winding down on the couch, scrolling through Facebook with a bowl of popcorn in hand… when suddenly, there it is—a negative comment about your business. Your stomach drops. Your mind starts racing. Do you respond right away? Do you ignore it? Will others see it before you have a chance to react?
Welcome to The Social Battleground—where your brand’s reputation is always just one post, comment, or review away from praise or peril.
In this Lunch & Learn session, Elden Scott, Chief Kindness Officer at Sonny’s BBQ, will guide you through how to navigate the highs and lows of social media with strategy, confidence, and kindness. Learn how to develop a winning voice for your brand, respond with professionalism under pressure, and turn even negative interactions into moments of connection.
Whether you're managing a large company account or just trying to keep up with your business page, this session is packed with tools, insights, and a few real-world stories you won’t forget.
📅 Tuesday - August 19
🕦 11:30 AM – 1:00 PM
🍽️ Lunch provided by Sonny’s BBQ
Bring your team, your questions, and maybe a few of your own social media “war stories.” We’ll help you turn challenges into strategy—and silence the panic-scroll for good.

Since joining ACG BBQ, LLC as the Gulf Coast Sales & Marketing Manager nearly a year ago, Elden has achieved what many would in three years. His genuine care for people, infectious energy, and natural leadership have made him a standout member of the Sonny’s family.
Elden lives by the motto of positively impacting lives through small acts of kindness. He’s been a mentor to his colleagues, organized support for team members in need, and volunteered with organizations like Big Brothers and Big Sisters of Northwest Florida, Autism Pensacola, ARC Gateway, Habitat for Humanity, and the Rally Foundation during his time at ACG BBQ, LLC. His commitment to giving back also let him serve on the board of SEASTARS Aquatics, where he works to create opportunities for children facing unique challenges. Every gesture, whether big or small, shows his dedication to making a difference.
What makes Elden truly special is the personal touch he brings to every interaction. Whether he’s snapping selfies, riding his signature scooter, or creating memorable moments at events, his enthusiasm lights up every room. Elden’s approach to leadership isn’t just about achieving goals. It’s about making sure every team member, guest, and community feels valued and inspired.