The Shops - Single Day Pop-up - November Reps Capital Edition
About this Event
FashionBar LLC Presents The Shops!
Experience Fashion, Beauty & Lifestyle at Water Tower Place in Downtown Chicago!
The Shops by FashionBar Chicago is a curated fashion, beauty, and accessories pop-up retail experience hosted at Water Tower Place, one of Chicago's premier shopping destinations along the Magnificent Mile.
Located in the heart of downtown Chicago, The Shops brings together independent designers, emerging brands, and established businesses to showcase their collections, connect with customers, and expand their presence in Chicago's fashion and retail marketplace.
We invite fashion, beauty, wellness, and lifestyle brands to participate as pop-up vendors in a 9' x 9' retail space for a single day on Saturday or Sunday.
This opportunity allows participating brands to:
- Showcase and sell products directly to shoppers.
- Increase brand awareness and commercial exposure.
- Connect with potential customers, buyers, and business partners.
- Build relationships within Chicago's fashion community.
- Introduce new collections and products to a broader audience.
- Strengthen their retail presence in a high-traffic shopping destination.
The Shops is open to the public and Water Tower Place shoppers throughout the weekend.
Featured Resident Designer Brands
Discover the independent designers and lifestyle brands that make up FashionBar Chicago's growing retail community.
- Koush
- Salmalita Cosmetics
- BSBee Designs
- The Model Tribe
- Obtain Purpose
- IAMTONYLONG
- Jermikko Design
- She Lives Beauty
- Royal Closet 365
- REPS Capital Co.
- Zurik Official
- Go Bloom Fashion Gallery
- ObasAfrique
These brands represent FashionBar's commitment to supporting entrepreneurship, creative expression, and independent retail within Chicago's fashion industry.
Vendor Requirements & Brand Selection
FashionBar is committed to presenting a professional, high-quality retail experience that highlights distinctive brands and thoughtfully curated merchandise.
Participating brands must demonstrate:
- A clearly established brand identity and cohesive presentation.
- An active website and social media presence.
- Products or services within the fashion, beauty, wellness, or lifestyle categories.
- Merchandise that reflects their brand's target audience.
- Professional merchandising, packaging, and promotional materials.
- The ability to manage customer transactions independently.
To maintain a curated shopping experience, participation is limited to approximately 4–6 selected pop-up brands per event.
All applications are reviewed to ensure that participating brands align with FashionBar's retail standards and overall marketplace experience.
How to Apply
Interested in showcasing your brand at The Shops?
Contact FashionBar Chicago at 312-532-4210
Office Hours: Monday–Friday | 11:00 AM–5:00 PM
Please provide the following information for consideration:
- Brand Name
- Website
- Social Media Handles
- Business Phone Number
- Email Address
Once your brand has been reviewed and approved, you will receive an invitation and access code to complete your vendor registration and ticket purchase through Eventbrite.
Interested in future pop-up opportunities?
Please complete the form thoroughly so our team can review your brand and contact you regarding upcoming opportunities.
What FashionBar Provides
Each participating vendor receives a designated 9' x 9' retail space with one of the following display options:
- Option 1: One (1) 6-foot clothing rack
- Option 2: One (1) 6-foot table with two (2) chairs
Vendors are responsible for arranging their assigned space to reflect their brand's visual identity and merchandising standards.
What Vendors Must Bring
To ensure a professional and cohesive retail presentation, participating vendors are required to bring:
- A curated selection of fashion, beauty, wellness, or lifestyle merchandise.
- Black table covering or lining if using the table option.
- Branded or professional-quality hangers (plastic and wire hangers are not permitted).
- Branded signage, business cards, and promotional materials.
- Their own payment processing system.
- Appropriate packaging and shopping bags for customer purchases.
Quality over quantity: We encourage all vendors to focus on thoughtful product selection, engaging presentation, and a memorable customer shopping experience.
Location & Hours of Operation
FashionBar Chicago – The Shops
Water Tower Place | Level 3
835 N. Michigan Avenue
Chicago, IL 60611
The Shops operates in accordance with Water Tower Place's regular shopping hours.
Next Steps After Registration
Once your vendor registration and payment have been confirmed, FashionBar will provide The Shops Check-In Itinerary Document, containing everything you need to prepare for your pop-up experience.
This document includes:
- Important event dates and check-in times.
- Vendor arrival and registration instructions.
- Retail space assignments and setup guidelines.
- Merchandise display expectations.
- Breakdown and departure procedures.
- Additional operational information.
Vendor Insurance: Event insurance is recommended but not required for participation.
Vendors interested in obtaining coverage may explore options through EventSured.
Not Brand Ready Yet?
FashionBar Chicago Can Help You Get There!
If your business is still developing its brand identity, product offerings, or retail strategy, FashionBar provides professional services designed to support entrepreneurs at every stage of their business journey.
Our services include:
- Business Consulting: Strategic planning, business development, and brand positioning.
- Design & Development: Product development, collection planning, and creative direction.
- Branding & Marketing: Building brand identity, audience engagement, and promotional strategies.
- Go-To-Market Solutions: Retail opportunities, runway presentations, and marketplace participation.
- Education: Fashion business education, professional development, and industry guidance.
Whether you're launching your first collection or preparing to expand into new markets, FashionBar is committed to helping independent brands grow.
Learn More:
www.fashionbarchicago.com
www.fashionbartheshows.com
Contact FashionBar Chicago
For vendor inquiries, participation opportunities, or additional information, please contact:
FashionBar LLC
Phone: 312-532-4210
Email: [email protected]
Location: Water Tower Place, Level 3, Chicago, IL
Join us as we continue to elevate independent designers, connect brands with consumers, and celebrate fashion entrepreneurship in the heart of Chicago.
“Love the Fashion, Raise the Bar!”
The FashionBar Team
Where is it happening?
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