The Science Behind the Creative

The Scottish Marketing Network provide a platform for like-minded people to engage, share ideas and support one another.
About this Event

Our Speakers:

Scott Docherty: Director & Digital Creator at HawkAye

https://www.linkedin.com/in/scottdocherty1/

Scott Ferguson: Head of Growth at Pelion

https://www.linkedin.com/in/scottatferguson/

The Science Behind the Creative

At our next event, we'll be talking about what actually goes into content that performs.

Scott Docherty breaks down how hooks are engineered, what the algorithm actually rewards, and how a repeatable system is what makes content compound over time.

Scott Ferguson will talk about being ahead of the curve with your data and analytics, driving revenue through creative marketing, growth and demand gen.

Together, they'll cover the practical, research-backed thinking behind what they do. Expect real examples, real data, and takeaways you can put to work immediately.