The Psychology of Good (and Bad) AI

AI is everywhere — but not all of it feels helpful. Some features feel intuitive and delightful. Others feel… off. Why?
In this fun, hands-on session, we’ll explore the behavioral science behind what makes AI experiences work for real people — and then we’ll build one ourselves.

Using Loveable, a simple platform for fast AI prototyping, we’ll co-create a real AI-powered product live in the room. Along the way, we’ll uncover how small choices in language, tone, and interaction design can make or break user trust, clarity, and emotional response.

Whether you’re an entrepreneur, marketer, designer, or just AI-curious, you’ll walk away with practical insights (and maybe even your first working AI product).
💻 If you’re able, bring a laptop!
We’ll be creating in real time using a simple, no-code AI tool.
No experience required — just curiosity and a browser.

ABOUT BESCY
We are Bescy (Behavioral Science + You) [https://www.bescy.org/](https://www.bescy.org/)
Every month, we gather to discuss all aspects of designing for behavior change. Join us for lively discussion, networking, presentations, workshops and more!
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Premier Sponsors:
Live Neuron Labs - [https://www.liveneuronlabs.com(http://

http://www.liveneuronlabs.com/)](https://www.liveneuronlabs.com) - Large-Scale Behavior Change for Good
Capital Factory - [https://www.capitalfactory.com(http://

http://www.capitalfactory.com/)](https://www.capitalfactory.com) - The Center Of Gravity For Entrepreneurs In Texas
Other Sponsors:
O'Reilly - http://www.oreilly.com/ \- \[https://www.oreilly.com(http://

http://www.oreilly.com/)](https://www.oreilly.com) - Technology and Business Training
Thank you to Capital Factory for sponsoring Action Design ATX. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and customers. To sign up for a Capital Factory coworking membership, click here(https://capital-factory.officernd.com/signup?office=5d1bcda0dbd6e40010479eec).

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