The Psychology of EOS®: Why it Works and Why Change is Hard (Oct. 14, 2026)

Have you ever noticed why teams hit a wall around the 90-day mark? Why clients resist change even when they know it’s good for them? Or why you find yourself repeating the same thing seven times before it sticks?

EOS® is simple, but implementing it is not easy. Without understanding the why, it can be tough to know which parts of EOS are adaptable — and which are essential to keep intact. EOS works because it’s rooted in timeless principles of human behavior, backed by science.

In this full-day workshop with Expert EOS Implementer Marisa Smith and Psychologist Dr. Dorella Bond, Ph.D. (Marisa’s mom!), you’ll elevate your EQ while learning the practical and scientific reasons behind EOS. You’ll also discover how people and organizations navigate change — and walk away with actionable tools to help your clients (and yourself) move through resistance and achieve Vision, Traction, and Healthy.

If you are excited about the new ROLLOUT book Marisa and Beth Fahey released in January, this workshop is a great complement to that content. In addition to deepening your understanding of the “matrix,” you’ll also learn why so many teams struggle with implementing EOS at the leadership team and beyond (and how to help them get unstuck)!

• Deeper mastery of EOS®: Understand the psychology that makes it work, so you know when to flex and when to hold steady.
• New strategies for tough moments: Handle client resistance, recurring obstacles, and 90-day fraying with confidence.
• Client breakthroughs: Equip yourself with insights to accelerate your clients’ success.
• Personal growth: Gain awareness of your own patterns as an Implementer, so you can grow alongside your clients.

• Who: EOS Implementers who have completed more than 50 sessions with clients.
• When: Wednesday, October 14, 2026, from 9 am – 5 pm ET (The day BEFORE the Chicago MCE)
• Where: Eagle Ridge Resort & Spa
• Investment: $1,999 per person.
• What’s Included: A full day of learning, plus breakfast, refreshments, and lunch.

Because mastering EOS isn’t just about following the tools — it’s about understanding the psychology that makes them work. When you know the WHY behind the WHAT, you’ll help your clients break through resistance faster, create stronger teams, and achieve lasting results.

Other questions? Email Marisa - [email protected]

WHAT PEOPLE ARE SAYING...

"I took this course right after I had completed 1000 EOS sessions, and it blew my mind! Because I became aware of the psychological processes individual team members were experiencing, I was able to be even more helpful in helping my client teams shift into Vision, Traction, and Healthy! Plus, as it turns out, I'm also human, and it gave me insights on how to care for myself and my colleagues as we learn and unfold into our own magic, together!" - Jill Young, Expert EOSI.

“There is no better workshop that provides the scientific answers to why EOS works, and why purely ‘following the process’ is so crucial to a successful EOS journey for your clients. Marisa Smith and Dolly Bond have created a workshop full of ah-ha moments, even for the most experienced Implementers. I loved it, and highly recommend it!” - Mike Gruley, Certified EOSI.

"This workshop opened my eyes in ways I hadn't anticipated...Understanding the common resistances to change and self-sabotage behaviors has equipped me with new strategies to help clients overcome these challenges and succeed." - Michel Kripalani, Certified EOSI.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Traction Training Center | Professional EOS Implementation