The Profit Pivot: Smart Money and Guerrilla Marketing for Creatives
Schedule
Wed Apr 01 2026 at 01:00 pm to 03:00 pm
UTC-05:00Location
256 Indiana Ave. Valparaiso IN. 46383, Valparaiso, IN, United States, Indiana 46383 | Valparaiso, IN
Advertisement
Valparaiso Creative Council welcomes Eric Beschinski as our speaker for our Workshop for Creatives. Free in-person workshop: Creative Clarity → Bold Marketing → Sustainable Profit
You didn’t start a creative business because you love spreadsheets—but ignoring your numbers can quietly limit your creativity. Eric Beschinski, Ecosystem Navigator, will lead a hands-on session designed specifically for creative entrepreneurs who want to market boldly without flying blind financially.
Training Topics: Accounting/Budget, Marketing/Sales
Wednesday, April 1, 2026
1:00–3:00pm
Valparaiso Creates Center
256 Indiana Ave., Suite 5
Valparaiso, IN 46383
FREE to the public, registration required
We’ll start by demystifying bookkeeping—not as “accounting,” but as a creative decision-making tool. You’ll learn:
• What bookkeeping is (and isn’t)
• Why it matters to you
• How to read your numbers so you know what ideas you can afford to test, scale, or scrap
• Software options that fit creative workflows (not just QuickBooks)
Once you have financial clarity, we’ll pivot into Guerrilla Marketing—where creativity becomes your unfair advantage. This workshop will show how creatives can market their business and use AI tools to:
• Generate high-impact marketing ideas fast
• Stretch tiny budgets into big visibility
• Test unconventional concepts safely because they understand their financial runway
• Replace expensive ads with creativity, strategy, and smart experimentation
As marketing costs rise, creative businesses that understand both their numbers and their narrative win. This free workshop is ideal for creatives & small business owners who want to:
• Stop guessing and start experimenting confidently
• Market in ways that feel authentic (not salesy)
• Build a sustainable business without sacrificing creativity
Create boldly—without risking your business. Register today!
Funded in part through a cooperative agreement with the U.S. Small Business Administration, the State of Indiana and our many local partners; All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodation for people with disabilities will be made if requested at least two weeks in advance by calling your local SBDC at 219-644-3513.
Advertisement
Where is it happening?
256 Indiana Ave. Valparaiso IN. 46383, Valparaiso, IN, United States, Indiana 46383Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
