The Pride Effect: How a Team Captivated Fans & Conquered 2024

The Pride Effect: How a Team Captivated Fans & Conquered 2024

Join industry professionals for an inside look at how the Orlando Pride’s strategic approach to PR, social media, and fan engagement shaped their 2024 season. Hear how the team built momentum, crafted their pre-season strategy, and leveraged community partnerships to grow their brand and connect with fans. Featuring highlights, behind-the-scenes insights, and the vision of Kay Rawlins, Club Founder, who helped bring the team to Orlando, this session will provide valuable takeaways on sports PR, storytelling, and audience engagement. Don’t miss this opportunity to explore the journey, the victories, and what’s next for the Pride!

Hear from Kay Rawlins, Club Founder and Aaron Cranford, Director of Marketing

About Aaron Cranford

Aaron Cranford is the Director of Marketing at Orlando City SC and Orlando Pride, specializing in digital marketing and social media. His accolades include being a finalist for the 2024 SPORTYS Best in Marketing award, earning the Best in Digital honor from USL League One in 2021, and receiving the Best in Web recognition from USL League One in 2020.

Networking & Breakfast: 8:00 a.m. - 8:30 a.m.

Program: 8:30 a.m. - 9:30 a.m.

Location: Orlando Economic Partnership, 200 S Orange Ave Ste 200, Orlando, FL 32801

Parking information: Parking Garage .

Host or Publisher FPRA Orlando Area Chapter