The Power of Hispanic Brand Positioning

Join PRSA Orlando in celebrating Hispanic Heritage Month with a dynamic panel discussion on Hispanic brand positioning and the unique opportunities and challenges of connecting with diverse audiences. Industry leaders will share insights on effective strategies, authentic storytelling, and the impact of cultural understanding in shaping brand identity.

Featured Panelists:

• Jose Luis Dieppa, Senior Manager, External Communications, AdventHealth

• Maria Isabel Sanquirico, Founder/President, Eleven 11 Communications

• Jesse Canales, Public Information Manager, City of Orlando Fire Department

• Stephanie Bechara, Director of Public Relations, SeaWorld Orlando

Moderator:

• Dr. Doragnes Bradshaw, Rollins College

Attendees will gain actionable tips for building culturally resonant brands and learn how to authentically engage Hispanic audiences in meaningful and impactful ways.

Where:

The Citrus Club

255 S. Orange Ave., Suite 1800

Orlando, FL 32801

Time:

Networking: 8 a.m.

Program: 8:30 to 9:45 a.m.

Price:

PRSA Orlando Members: $30, Non-Members: $45, Students: $15

Visit PRSAOrlando.org for more information.

Host or Publisher PRSA Orlando