The Playbook: Top Insights from Sports PR and Media Experts

San Diego State University's Public Relations Student Society of America and PRSA San Diego and Imperial Counties present an expert panel at SDSU featuring representatives from the San Diego Padres, San Diego Wave Fútbol Club, Getty Images and more.

Expert Panel:

—Brendan Dentino, sports writer for San Diego Magazine

—Sean Haffey, sports photographer for Getty Images

—Megan O'Keefe, director of communications and club reporter for the San Diego Wave FC

—Danny Sanchez, director of business communications and Spanish media relations for the San Diego Padres

—Natalie Schneck, VP of marketing for Sports San Diego

Topics and Coverage:

—Crafting stories that elevate athletes, teams and sports organizations

—Building strong media relations for impactful coverage

—Using social media to engage fans and grow brand loyalty

—Handling crises in the high-pressure world of sports

—Writing impactful sports stories that resonate with audiences today

—Photographing iconic moments that build a brand/team's identity

Schedule:

—6:30–7 p.m., doors open

—7–8 p.m., panel and audience Q&A

—8–8:30 p.m., stay and chat some more!

Parking: SDSU metered parking is located in Parking 7, adjacent to the Parma Payne Goodall Alumni Center.

Host or Publisher PRSA SD/IC