The Pepsi Challenge Returns to San Francisco

Name: The Pepsi Challenge Returns to San Francisco
Start: 2025-09-21T10:00:00-07:00
End: 2025-09-21T13:25:00-07:00
Location: Levi's Stadium

Schedule

Sun Sep 21 2025 at 10:00 am to 01:25 pm

UTC-07:00

Location

Levi's Stadium | Santa Clara, CA

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year.

After 30+ stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now San Francisco has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better.

Further key dates and information are as follows:

WHAT: Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN:
49ers vs. Cardinals Game @ Levi’s Stadium (4900 Marie P DeBartolo Way Santa Clara CA 95054)
9/21
10 AM – 1:25 PM PT

HOW IT WORKS:
Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
Taste and Decide: Participants sample both cups taking their time to decide which they prefer.
Make Your Choice: Participants select their favorite cola triggering unique celebratory moments for those with great taste.
Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar because even those with questionable taste deserve a second chance.

For tour locations and dates visit Pepsichallenge.com. Stay updated on the latest news about Pepsi by following along on Instagram Facebook X and YouTube (@Pepsi).