The Pepsi Challenge

The Pepsi Challenge returns – and it's coming to universities in the St. Louis area!

PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in the St. Louis area will have the chance to take the famous challenge. And this time there's even more flavor on the table – with attendees putting Pepsi Zero Sugar Wild Cherry to the test too.

HERE ARE THE DETAILS:

• What: St. Louis University – Women’s Soccer Game vs. SEMO
• Date: September 9
• Time: 6:00 PM – 8:00 PM CT
• Location: 3338 Olive St, St. Louis MO 63103
• Tickets Needed: Yes