The Pepsi Challenge

Name: The Pepsi Challenge
Start: 2025-08-17T21:30:00-05:00
End: 2025-08-17T22:30:00-05:00
Location: The Cynthia Woods Mitchell Pavilion

Schedule

Sun Aug 17 2025 at 09:30 pm to 10:30 pm

UTC-05:00

Location

The Cynthia Woods Mitchell Pavilion | The Woodlands, TX

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year.

After over a dozen stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now Houston has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better.

Further key dates and information are as follows:

WHAT:                              Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN:         Big Time Rush @ Cynthia Woods Mitchell Pavilion (2005 Lake Robbins Dr The Woodlands TX 77380)
·      Sunday 8/17
·      9:30 – 11:30 PM CT