The Pepsi Challenge

The Pepsi Challenge returns – and it's coming to UC San Diego!   

PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in the San Diego area will have the chance to take the famous challenge.

HERE ARE THE DETAILS:

• What: UC San Diego
• Date: Thursday, September 24
• Time: 11:00 AM – 4:00 PM PT
• Location: 2995 Thurgood Marshall Ln, San Diego, CA 92093
• Tickets Needed: No