The Multi-Gen Survival Guide: Align Staff, Delight Buyers, Decode "No Cap"

Your Gen Z intern thinks your email sign-off is passive-aggressive, your Boomer client wants to fax you a PDF, and your Gen X manager is just tired. Welcome to the modern marketplace
Whether you're trying to figure out what "no cap" means to your youngest customers or trying to get older clients to trust an online payment portal, navigating generational gaps is a full-time job.
This session offers a fun, insightful, and entirely judgment-free look at how different generations work, buy, and communicate. We’ll skip the tired stereotypes and dive into the actual data, giving you an actionable toolkit to make your small business the ultimate crowd-pleaser.
What You’ll Learn (The Takeaways):
The Communication Rosetta Stone: How to adjust your sales pitch so it connects with everyone from the "call-me-on-the-phone" crowd to the "if-you-call-me-I-will-block-you" demographic.
The Decoupled Marketing Strategy: Where to actually spend your ad dollars (and hint: it’s not Facebook for everyone, and it’s definitely not TikTok for everyone).
Workplace Harmony: Practical tips for managing a team where birth years span four different decades without causing an office civil war.
The "Vibe Check" Audit: A quick framework to assess if your current customer service style is accidentally alienating half your target market.
Who This Is For
Small business owners, solo-entrepreneurs, and team leaders who are tired of guessing what their customers want and are ready to turn generational differences into a competitive advantage.

Taught by a proud Boomer.

Event Details:

Date: July 22, 2026

Time: 11:00am- 12:30pm

Location: Launch SA, 600 Soledad St, San Antonio, TX 78205

Parking: Free 3-hour parking in the garage