The Message Behind the Mission: How Marketing Drives Fundraising

Leading For Impact: How your Fiduciary Role can Create Real Community Change

This in-person event is your opportunity to dive deep into the world of nonprofit accounting. Join our lunch & learn at 2275 Research Boulevard, Rockville, MD to gain valuable insights and practical guidance on managing finances in the nonprofit sector. Learn from experts in the field and network with like-minded individuals. Don't miss out on this chance to enhance your accounting skills and make a difference in the nonprofit community!

While many nonprofits focus on reaching their fundraising goals, they fail to look at development from a marketing perspective. At its core, fundraising is not about the number of people who give or the total amount you receive, it’s about how your organization is perceived in the eyes of your supporters and the opportunities you are giving them to make a difference. And that’s where marketing comes in.

Leave this session with a strong sense of how fundraising requires the right marketing approach and the best practices to help your non-profit succeed. Attendees will explore:

· The Role Marketing Plays in Fundraising Success

· How to Help Maintain and Attract New Donors

· Real-Life Non-Profit Marketing Tactics That Work

· How to Reach Your Non-Profit’s Target Audience

Info: Diane founded Devaney & Associates in 1991, growing it into a $4.5M award-winning agency recognized for creative strategy and long-term client partnerships. Honored with the AAF Baltimore Iconoclast Award and three Daily Record Top 100 Women awards, she is a trailblazer in advertising and business. She determinedly drives her team to come up with new and creative tactics to carry clients’ messaging to their intended targets. Devaney & Associates continues to deliver impactful results, earning recognition from numerous local, regional, and national awards programs for its client work each year.

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Host or Publisher David West - Joey Chambers