The Marketing Meetup IRL: Liverpool

The Liverpool Marketing Meetup is an informal, friendly place to meet, learn, and share knowledge with one another. Come in 'listen' mode!
About this Event

The Marketing Meetup is a global community for marketers, and the marketing-curious. This is your space to keep up to date and meet like minds, in an environment that prioritises kindness and learning you can actually put into action.

We're heading back to the lovely Uniform for this event, where the vibes are chill and friendly, and you’ll be welcomed in with big smiles and cheerful chat 🙂

Come say hello, grab a snack, listen to a speaker or two to get the ideas flowing, and savour the time to have real conversations with real humans. No selling or networking bingo, just good people being good people.

This is the kind of night where you walk home at the end thinking, "I’m not the only one, after all."

Let’s have a fab night with some fab people. You’re invited, of course.

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Speaker: Ethan Lambert, Director at Run At Light Media

Topic: Mastering Google AI: What Real-World Testing Reveals

Google's AI is changing the way campaigns are built, optimised and scaled, but how much control do advertisers really have?

Since AI Max launched, Ethan has conducted extensive real-world testing to uncover how Google's AI responds to different inputs, settings and optimisation strategies. Drawing on hundreds of experiments across ecommerce and lead generation accounts, he'll separate fact from fiction, reveal what actually influences performance.

You can expect the following takeaways;

• Understand AI Max - Learn what AI Max is, how it differs from Performance Max and other Google AI campaign types, and where it fits into your strategy.
• See the evidence - Discover the results from hundreds of real-world tests, including where AI Max performs well, where it falls short, and the common pitfalls to avoid.
• Implement with confidence - Leave with a practical framework for setting up, optimising and controlling AI Max to improve ecommerce sales and lead generation.

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Here's how the evening unfolds:

6:00 pm Doors open: snacks, smiles, warm welcomes, and that lovely buzz of people arriving

6:30 pm A hello from us, then over to our speakers

7:15 pm Talks done, and plenty of time for open conversation, new connections, and zero pressure chatting

8:00 pm Home time, with new connections, ideas in your head, and a smile on your face :)

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A heartfelt thank you to our brilliant supporters. We literally couldn’t do this without them.

Supported by Uniform, a modern family of creative businesses working together and independently on some of the most exciting projects globally. Find out more at https://www.uniform.net/

Supported by The Keynote Club, a public speaking club for marketers. TKC is a safe and friendly space for marketing folk to come together, connect and exercise our public speaking muscles. Get involved at thekeynoteclub.com

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Tickets are pay-what-you-like, from £5 to £50 (the average price folks choose is £11.38 :)

We genuinely mean it when we say everyone is welcome here. So, if the minimum donation is a stretch right now, please just reach out to [email protected]. We'll always do our best to include you.

If you know a marketer who'd love this, please do pass it on. This community grows one person at a time, thanks to the wonderful members - like you - spreading the word.

Just one little ask: if you sign up and can't make it, please let us know so we can offer your spot to someone else. We know that certain things crop up (we’re only human!), but after three unnotified no-shows we'll need to prioritise other community members, out of fairness to everyone who puts time and heart into making these evenings happen. 🙂

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See you there!