The Latest Insights in Digital Sales and Marketing 2.0

This February, join us for part 2 of last year's SME Honolulu panel, featuring sales and marketing experts Anna Covert, founder of Covert Communication, and Darshaun Nadeau, Founder of Flowing Blue.

They’ll be diving into powerful behavioral strategies like loss aversion, autonomy bias, and the scarcity effect, and exploring how these principles can elevate AI-driven marketing.

In this session, Anna and Darshaun will discuss how these psychological triggers can be applied to create compelling ad copy, optimize landing pages, and enhance customer touchpoints throughout the buyer’s journey. By incorporating these strategies into AI models, businesses can develop personalized campaigns that drive action, improve conversion rates, and foster deeper connections with their audiences.

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Don’t miss out on this interactive and insightful event, complete with networking opportunities, heavy pupus, drinks, prizes, and more!

Reserve your spot today.

$50 for members and $55 for non-members. Secure your spot now by visiting smehonolulu.org and heading to the events page.

Host or Publisher SME Honolulu