The Joe Public Retreat 2026

• 3 days of exclusive content and collaboration
• All meals and drinks included
• You will be responsible for your own travel and accommodations
• Ask us about group discounts on registration fee (3 or more people)

Leaders in the healthcare industry have long pursued the need for deep, meaningful change in health system marketing and branding. For more than a decade, the top health system marketers in the country have explored marketing disruption at the Joe Public Retreat.

Unlike other conferences that feature a speaker-heavy format, the Joe Public Retreat provides a unique atmosphere and small group setting that encourages attendees to not only hear from industry leaders, but also to engage them in conversation about specific ideas and challenges. Expert-led panels, executive keynotes and roundtable discussions all focus on the transformation of healthcare marketing. Throw in fantastic food, drink and a beautiful setting, and the Retreat offers an experience unlike any other in the industry.
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2026 RETREAT THEME:

Artificial intelligence is no longer just hype—it’s poised to revolutionize healthcare marketing, pushing far beyond mere efficiency to fundamentally redefine the game. At the upcoming Joe Public Retreat, top health system marketers will gather to envision how AI could transform the field in ways few have dared to imagine. The group’s exploration will be inspired by Paul Roetzer, nationally recognized AI thought leader, who will spend a day helping to encourage, challenge and motivate attendees to think big and beyond. This isn’t your typical AI training or educational conference; it’s a rare chance to be in the room with the smartest people in the field to build the vision of AI and the future of health system marketing. Don’t miss this incredible experience.

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Given the unique structure of the Joe Public Retreat, attendance is capped at 40 registrants to ensure vibrant conversations. The event typically sells out early, so save your spot and register today.

Learn more at: https://bpdhealthcare.com/insights/events/joe-public-retreat

The Joe Public Retreat is a unique experience created for senior marketing, brand, and strategy leaders at health systems, hospitals, and healthcare provider organizations.

Attendance is limited to health system professionals only. If you’re unsure whether you qualify, please contact us before purchasing a ticket.

Contact information: [email protected]

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Cancellation Policy

60 days or more before the event:

• 100% refund of the admission fee (minus Eventbrite processing fees).

• Hotel fees are subject to the Surfcomber’s policies and discretion.

30–59 days before the event:

• 50% refund of the admission fee (minus Eventbrite processing fees).

• Hotel fees are subject to the Surfcomber’s policies and discretion.

Less than 30 days before the event:

• No refund of the admission fee.
• Hotel fees are subject to the Surfcomber’s policies and discretion

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