The IP Advantage: Trademarks & Incorporation

Incorporating your business and protecting your brand are two different things — and understanding both is essential for building a strong business foundation.

Join this informative hybrid session with the Canadian Intellectual Property Office (CIPO) and Corporations Canada (CC) to learn how incorporation creates a separate legal business entity, while trademarks help protect your brand name, logo, and identity in the marketplace.

Topics include:

• What incorporation does — and does not — protect
• The difference between a corporate name and a trademark
• Why trademarks matter for your business brand
• Common misconceptions about business name protection

If you’ve created a business name, logo, or slogan, you may already have valuable intellectual property.

Speakers:

Caroline Lefebvre, Canadian Intellectual Property Office (CIPO)

Caroline Lefebvre has been part of the Intellectual Property Awareness and Education team with the Intellectual property advisor for the Canadian Intellectual Property Office (CIPO) since 2007. As such, she raises awareness, informs and trains various groups, such as entrepreneurs, inventors, professors and students on the importance of an adequate intellectual protection.

In her capacity as an IP Advisor, she built a strong network of contacts, with federal, provincial and regional organizations. She is also passionate about discussing the strategic value of IP with creators, artists, students, entrepreneurs and innovators. You can contact her to book an individual session, invite her to deliver an IP training session and / or attend a conference / trade show.

Caroline was the guest on episode 12 of CIPO’s Canadian IP Voices podcast.

Mokhtar Aoun, Corporations Canada

Mokhtar is an information and services agent with Corporations Canada. Mokhtar’s role is to inform the General public about the services offered by Corporations Canada and to respond to client inquiries related to the incorporation of federal corporations and how to keep them compliant with the Canada Business Corporations Act (CBCA).

June 16, 2026
1:00 PM – 2:00 PM Atlantic Time

In-person (Halifax) & Virtual