The Human Edge In The Age Of AI-Boosting Sales, Profit & Connection

Artificial Intelligence is everywhere… and its transforming marketing by helping businesses improve efficiency, reduce costs, and uncover new opportunities for profitability.

From automating routine tasks to delivering deeper customer insights, it enables marketers to work faster and make smarter decisions.

However, true marketing success still depends on the human qualities that AI cannot replace-creativity, empathy, intuition, and relationship-building. Effective strategies come from combining AI’s speed and data-driven precision with human understanding and emotional intelligence.

This balance allows every business to stay competitive while creating authentic connections with their audiences. In this workshop, we’ll show you how AI can enhance profitability while strengthening the human edge of your business.

This Face to Face 3 hour Workshop has been created to help small business owners design "human-first, Al-smart" customer experiences and leave with practical changes they can implement in the next 30 days.

Content

· Welcome & Overview -- How do you and your business feel about Al ?

· Why "being human" is your edge. Where Al can be valuable VS what humans are uniquely better at.

· The Business Blueprint – Maximise Turnover and Profit by focusing on 5 key metrics. Identify strategies you can put into effect immediately.

· Map your customer's human moments. Identify "moments that matter" and friction points. Design key 'human + Al' touchpoints. "Automate the rote, humanise the moments of truth."

· Close and commitments - create your own "Human-Al Code" for your business.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Greg Friel from Frielance Music & Media