The Hard and the Right — Nate Hybl on Building a Conscious Culture

Living your values in business isn’t just aspirational—it’s hard. Balancing purpose and profit is hard. Putting people first is hard. Running a growing restaurant brand in today’s landscape is hard. But hard is often what’s right. In this session, Nate Hybl shares how his journey—from NFL quarterback to founder of a values-driven restaurant brand—has been defined by embracing the hard and doing it better. This is a conversation about resilience, grit, and leading with integrity, especially when it's inconvenient.

This event is about our mission of elevating humanity through business and connecting as a community of Conscious Capitalists. We believe that business is a powerful system for social cooperation and human progress. This event will demonstrate how conscious capitalism, when embedded into your operating model, creates a competitive edge in the marketplace.

Join us for breakfast and a discussion with Nate Hybl on what it means to be a "human-connection restaurant brand". gusto! has been recognized as one of QSR Magazine's "Best Brands to Work For" and has 13 locations and is growing. Nate will share how he focused on building "really strong cultural tenets" as his "No. 1 job" as the company scaled, and how he views the company's people as the true differentiator. You will learn about gusto!'s “human P&L” and its commitment to measuring employee growth, not just financial performance.

What to Expect:

- A compelling conversation about conscious leadership and the importance of a human-connection culture in a world of increasing technology.

- Insights into how gusto! has intentionally developed its culture to create a competitive advantage.

- Networking opportunities with entrepreneurs, start-ups, and leaders in the restaurant, hospitality, and service industries.

- Breakfast and beverages will be provided.

Special thanks to our host and corporate partner, Alloy Marketing! This event is being held at their beautiful offices. We extend a special thank you to CEO Raj Choudhury and his amazing team for their generous support of our community and for opening up their space for this event. You can learn more about them at https://alloycrew.com/.

Corporate Partners: This event is made possible by our corporate partners: Jackson Healthcare, Momnt, Improving, Jabian Consulting, Souper Jenny, Vector Global Logistics, Honeysuckle Gelato, Arden's Garden, Alloy, and gusto!

Parking

Parking is available in the paid garage at The Interlock. We recommend using the ParkMobile app for payment. Please allow extra time to find a spot and navigate the garage.

Agenda

7:30 - 8:30 AM - Arrive, Breakfast, Networking

8:30 - 9:45 AM - Main Program

9:45 - 10:00 AM - Adjourn

Host or Publisher Conscious Capitalism: Atlanta Chapter