The Future of Hospitality is Human and Powered by AI

This gathering is part of the Hospitality Leaders Club™, our international community for hotel and F&B professionals who believe in a more human, intelligent and purpose-driven future for the industry.

Technology is reshaping hospitality.
The real question is how we can use AI and data to create more human experiences for our teams, our guests and ourselves.

This After-Hours event is an intimate, high-quality evening for hotel and F&B leaders who want to explore the intersection of artificial intelligence, operational wellbeing and meaningful guest experience. It is designed for professionals who believe that the future of hospitality is not less human, but more human, supported by intelligent tools that elevate people rather than replace them.

This is not a tech conference.
It is a conversation.
A space where curiosity leads to clarity, connection and purposeful action.

You will meet people who care.
People who think deeply.
People who want to build a more sustainable, compassionate and future-ready hospitality industry.

A premium evening designed to give you clarity, inspiration and meaningful connection.

You will walk away with:
• Fresh perspectives on how AI can empower teams and reduce operational pressure.
• Insights from leaders shaping the future of hospitality, leadership and the employee experience.
• Human-centred approaches to service, culture and operational decision-making.
• A deeper understanding of how technology can enhance emotion, storytelling and the guest journey.
• High-quality connections with professionals who care about hospitality’s future.
• A renewed sense of purpose, possibility and direction.

No technical background is required. This is a human conversation first and a technology conversation second.

A welcoming, boutique gathering for:
• General Managers and Hotel Directors
• HR, People & Culture and Learning leaders
• Operations, Rooms Division and Front Office managers
• F&B Directors and senior F&B professionals
• Hospitality strategists, innovators and founders
• Ambitious students and emerging professionals shaping tomorrow’s industry

Four voices redefining the future of hospitality × AI:

Patrick Krüger
General Manager, Radisson RED Vienna
Co-Founder, Where to Know
How AI empowers teams to make smarter, more human decisions.

Florentina Zach
Institute for Artificial Intelligence
AI, responsibility and keeping humans at the centre.

Isabella Czkovich
Hospitality Leader and HR Specialist
How technology is reshaping leadership, wellbeing and the employee experience.

Arjan Eikelenboom
Co-Founder, The Future of Hospitality
Co-Founder, Guest Journey
Brand and storytelling strategist exploring how emotion and human-centred design shape teams, brands and guest journeys.

A beautifully paced evening at Zoku Vienna, designed to spark thought, connection and inspiration.

Expect thoughtful content, a warm atmosphere and premium networking across two distinct social spaces:

Quiet Lounge
Perfect for deeper, calmer conversations.

DJ Lounge
Dynamic, vibrant and ideal for spontaneous connections.

After the event, guests are invited to join an optional community dinner for those who wish to continue the evening.
(Please note that dinner is not included in the ticket price.)

18:00 — Doors Open · Welcome Home
A gentle arrival with the atmosphere that makes hospitality feel like family.
Time to settle in, reconnect and meet fellow professionals.

18:30 — Opening Address
With Verónica Sánchez Martín, Founder of Between Forks™ and the Hospitality Leaders Club™.
A heartfelt welcome introducing the purpose, rhythm and spirit of the evening.

TechTalks · Four Voices Shaping the Future of Hospitality
Short, powerful talks designed to spark insight and meaningful conversation about AI as a human advantage.

• Patrick Krüger — Empowering teams through intelligent decision-making
• Florentina Zach — Ethics, responsibility and keeping humans in the loop
• Isabella Czkovich — Leadership, wellbeing and the AI-enabled employee experience
• Arjan Eikelenboom — Stories, emotion and human-centred thinking in the guest journey

Insight Roundtables
An intimate, small-group experience guided by each speaker.
You will rotate through roundtables exploring:
• Human-centred leadership
• Intelligent operations and decision-making
• Ethics, culture and responsibility
• Storytelling, emotion and guest experience

No slides. No formality. Just humans thinking together.

Networking Hour
Choose the atmosphere that fits your energy:
Quiet Lounge or DJ Lounge.
Two rooms, two vibes, one community.

21:00 — Optional Community Dinner
An intimate dinner for those who wish to continue the evening.
(Dinner is not included in the ticket price.)

Where technology meets humanity.
Where clarity becomes connection.
Where ideas turn into momentum.

If you would like to explore the wider ecosystem behind this gathering, you can discover the Hospitality Leaders Club™ here:

Photographs and video recordings will be taken during this event for documentation and promotional purposes by Between Forks e.U. and its media partners. Materials may be published on our official channels including our website and social media platforms.

By attending, you acknowledge that images and videos in which you may appear may be used in this context without additional consent or compensation.
If you prefer not to be photographed or recorded, please inform our staff upon arrival.

Your personal data will be processed in accordance with the EU GDPR and Austrian data protection regulations. For any enquiries, contact: [email protected]

Tickets are non-refundable but may be transferred to another participant.
If you are unable to attend, please notify us in advance at [email protected]

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