The Future of Demand

As the industry debates the limits of performance marketing, James Hurman explores what drives demand today.

The brands creating real growth aren’t just optimizing — they’re building memory, earning attention, and making people feel something.

Framed by two panels examining both the tension and the opportunity, this session challenges how effectiveness is defined — and how it needs to evolve.

This event is brought to you by the Association of Canadian Advertisers and APG.

Sponsors: SNAP, thinktv, Cineplex, Mechanism, Spark Foundry, Tracksuit, CMDC, Juliet

Info: Exclusive Advanced Screening before the Official Premiere

Know what’s Happening Next — before everyone else does.

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Host or Publisher ACA