The Fundamentals of Writing a Marketing Plan

Name: The Fundamentals of Writing a Marketing Plan
Start: 2025-04-23T09:30:00+01:00
End: 2025-04-23T11:30:00+01:00
Location: Launchpad Southend

Schedule

Wed Apr 23 2025 at 09:30 am to 11:30 am

UTC+01:00

Location

Launchpad Southend | Cork, CK

Unlock your business potential with a strategic marketing plan!
Please note that bookings for this event will close on 13th April.
A well-crafted marketing plan ensures a structured, consistent approach to your marketing efforts—giving you the confidence to make informed decisions that drive success. Without a clear plan, you risk wasting valuable time and resources on strategies that may not align with your business goals.
This event is perfect for small business owners and marketing professionals within small organisations; whether you're just starting out or an established business looking to refine your existing strategy.
Join FSB Essex and FSB Member, Michelle Passfield, to gain practical insights/expert guidance on marketing planning and strategy to help you achieve business growth.

Speaker
Michelle Passfield is a Chartered Institute of Marketing (CIM) qualified professional, with expertise in marketing planning, strategy, communications and business development.
Her Southend-based marketing business, withMichelle, was launched in 2019, providing strategic marketing planning advice and training for small businesses.
Michelle’s extensive marketing career spans over 25 years, having worked in both the public and private sectors, mostly spending 15 years with London-based international law firms. She has also worked for a marketing agency, Anglia Ruskin University and Southend City Council.
Her recently launched 'withMichelle event series' provides a unique opportunity to connect with people throughout Essex. She has vast experience in managing, hosting and speaking at events.
Tickets for this event are £10 for FSB Members and £12 for Non-Members and include tea, coffee and biscuits. After the workshop, there will be time to network in the cafe on site which serves hot/cold drinks and light bites.
Due to limited numbers only one ticket per email address can be booked for this event. There is free parking available on site, with EV charging and blue badge parking available.
Book here: https://www.fsb.org.uk/event-calendar/the-fundamentals-of-writing-a-marketing-plan-23rdapril25.html