The Fridge Art Fair Playhouse Opening Gala

For Immediate Release:

Fridge Art Fair NYC Presents:

The Fridge Art Fair Playhouse at the Lobby Bar & Garden at the Hotel Alameda High Line

May 6-11, 2025

Lobby Bar & Garden at the Hotel Alameda High Line

518 W 27th St. New York, NY 10001

hotelalameda.com

Dates:

Opening event: Tuesday, May 6th 6-9pm

Public Hours:

Wednesday, May 7th 1-9pm

Thursday, May 8th 1-9pm

Friday, May 9th 1-10pm

Saturday, May 10th 12-10pm

Sunday, May 11th 12-3pm

The Fridge Art Fair Playhouse celebrates Pee-wee Herman, the iconic character created by Paul Reubens, and honors both Reubens’ genius and his beloved creation. Fridge Art Fair’s Whimsical World is presented in partnership with the Lobby Bar & Garden at the Hotel Alameda High Line.

Fridge Art Fair New York City returns with an unforgettable tribute to the magic of Pee-wee Herman and the brilliance of Paul Reubens. This year's edition The Fridge Art Fair Playhouse will take over the Lobby Bar & Garden at the Hotel Almeda High Line in Chelsea, bringing together beloved Pee-wee favorites, Fridge Art Fair icons, and exciting new surprises.

The fair will blend art, nostalgia, and interactive experiences in a space inspired by Pee-wee's Playhouse. Meet Pee-wee, Chairry, Jambi, alongside Fridge Art Fair staples Nick the Dog, the Fridge Flamingos, and the debut of the Fridge Art Fair Yard Balls!

“Fridge has always been about celebrating creativity in unexpected ways. Pee-wee’s world is the perfect inspiration for this year’s fair. Step into our wacky Playhouse where art, humor, and fun collide!” – Eric Ginsburg, Fridge Art Fair founder.

Highlights include Playhouse-inspired art installations with vibrant colors and surrealism, the return of Pee-wee favorites like Chairry and Jambi, Fridge Art Fair mascots Nick the Dog and the Flamingos, a brand-new interactive experience with the Fridge Art Fair Yard Balls, and special Pee-wee-inspired cocktails and treats at The Lobby Bar & Garden. The fair will also feature a diverse range of art, from large to small, showcasing the creativity and quirkiness that Fridge Art Fair is known for.

And as always—Fridge Art Fair is free to visit! "Can you fit into the fridge?"

Founder Eric Ginsburg would like to give thanks to the Fridge Art Fair team. This year’s extraordinary event is made possible by the dedication, creativity, and collaboration of the amazing Fridge Art Fair team; Chris Cobb, David Craig Ellis, Lise “Sonny” Laurent, Kaitlin Martin, Phoenix Roberts, David Waage. Their passion and hard work have brought this vibrant celebration of art and community to life.

For more information, updates, and submission details, please visit FridgeArtFair.com and follow us at @FridgeArtFair. For media inquiries, sponsorship opportunities, and general questions contact [email protected]. Please email [email protected] for VIP consideration.

Fridge Art Fair, founded by artist Eric Ginsburg, is celebrated for its innovative and inclusive approach to art fairs, providing a dynamic platform for diverse artistic expressions and creative experiences. Fridge Art Fair was created in 2013 on New York's Lower East Side and has run concurrently with Frieze since its inception. That same year, in December, Fridge held their first fair in Miami during Miami Art Week/Art Basel Miami Beach and has been producing their artist-run fair ever since.

Full:Life Hospitality Group is a gathering of urbane and lively concepts connected by the shared essentials of energetic design, inimitable sense of place, and compelling programming. Based predominantly in New York City, Full:Life specializes in elevated hospitality, events, and high-energy venues such as the Lobby Bar & Garden at the Hotel Alameda High Line.

fridgeartfair.com - @fridgeartfair

Host or Publisher Fridge Art Fair