The Freedom Workshop

The freedom to earn what you're worth. To work with the people you choose, when you choose, from wherever you want to be.

For most owners, that freedom never quite arrives. The business becomes a demanding, illiquid, high-stress job that can't be sold for what you need.

You may already recognize the signs:

• The business slows down when you're away
• Customers ask for you personally when something goes wrong
• You're still the best salesperson in the company
• You know more about your industry than anyone else on your payroll
• You haven't taken two consecutive weeks off in years

That's the Owner's Trap. This is a day spent getting out of it.

Seats are limited to 20 so every owner gets attention on their own business. $45 per seat, with lunch, your workbook, and your Value Builder Score included.

Before we touch the eight drivers, you'll write down two figures. First, the number your business needs to be worth to fund whatever comes next for you. Second, what it would actually sell for today. The distance between them is your gap, and it's the number the rest of the day is built to close. Most owners have never had both figures on the same page.

• The Value Builder Analytics Exit Readiness Index for Q2 2026 draws on 75,738 owner assessments collected over 14 years. This quarter it found:
• 58% of owners plan to exit within five years · 21% have already fielded an unsolicited written offer · 1% score high enough to command a premium valuation · 54% say their biggest fear in selling is failing to get the value they believe the business is worth
• The distance between how many owners are being approached and how many are ready is the most expensive gap in small business.

• How to recognize when you've fallen into the Owner's Trap, and the steps to pull yourself out
• How to calculate your own minimum number, and measure it against what your business is worth today
• The eight factors that drive the value of any company, and how to score yours on each
• The three attributes of a scalable business model
• The one kind of revenue that can multiply the value of your business, and the six forms it takes
• The two essential elements of a marketing plan that avoid commoditization and price wars
• The single question to ask customers that predicts whether they'll buy again and refer you

How the day works

This is a sleeves-rolled-up working session. Each of the eight value drivers is followed by an exercise applied to your business, in the room, with a workbook you take home. You'll leave with your own numbers.

Morning · The Owner's Trap, Financial Performance, Growth Potential, The Switzerland Structure

Lunch · Provided

Afternoon · The Valuation Teeter-Totter, Recurring Revenue, Monopoly Control, Customer Satisfaction, Hub & Spoke

Close · Your Value Builder Score, taken live, and your next 90 days

What's included

• Facilitated working session and printed workbook
• Lunch and refreshments
• Your complimentary Value Builder Score: an estimate of value plus all eight drivers benchmarked against 75,000+ businesses
• A private follow-up review of your results, no obligation

Simon Zryd, CEPA® founded Denver Business Coach in 2012 and is a Certified Value Builder. He has worked with hundreds of Colorado owners on marketing, time, team and systems, the changes that get an owner off the hamster wheel. He is the author of Successify Your Business.

Steven Kohnke, CEPA® is a CEO and Value Growth Advisor at DBC and a Certified Change Management Practitioner focused on building valuable, owner-independent businesses.

Denver Business Coach has run the Freedom Workshop for more than 100 Front Range owners since 2018.

Owners of established businesses, typically $1M+ in revenue, who intend to sell, pass down, or step back within the next ten years. Bring your leadership team if you have one. The exercises work better with everyone present.

Seats are limited to 20 so every owner gets attention on their own business.