The Feasibility Trap

Most development deals do not fail because someone forgot a line item.
They fail because the assumptions were wrong before the spreadsheet ever looked complete.

Land cost. Yield. Density. Product fit. Entitlement timing. Municipal requirements. Infrastructure. Hard costs. Soft costs. Financing. Absorption. Exit pricing. Margin. Schedule.

Each assumption may seem manageable on its own. But when several are slightly wrong at the same time, a deal that looked feasible can quietly become fragile — or impossible.

This masterclass is about how serious developers use the proforma as a pressure test.

Not just to see whether the math works.

To see whether the deal works.

In this Development Intelligence Masterclass, McCleery Company will walk through how experienced developers evaluate the assumptions behind a deal before capital, entitlement, timing, and market risk compound.

We’ll cover:

• Why a proforma is not a prediction — it is a pressure test
• How assumptions compound across land, cost, timing, market, and capital
• Where optimistic assumptions usually hide inside a deal
• How land value, product fit, and market demand should shape the numbers
• Why comparable sales alone can mislead developers and landowners
• How entitlement timing, municipal posture, and infrastructure requirements change feasibility
• How operators identify the difference between a real opportunity and a spreadsheet illusion
• How to use feasibility analysis to protect margin, timing, and decision quality

This briefing is designed for people involved in real development decisions, including:

• Developers
• Builders
• Landowners
• Capital partners
• Brokers
• Lenders
• Attorneys
• Acquisition professionals
• Investors
• Municipal and economic development professionals
• Operators evaluating land, infill, subdivisions, mixed-use, or development opportunities

This is not a beginner real estate seminar, motivational event, or generic spreadsheet class.

It is designed for people who need to make better land and development decisions before capital, entitlement, timing, or market risk compounds.

A deal can look clean in a proforma and still be structurally weak.

The purpose of this session is to show how experienced operators read the assumptions behind the numbers — and how they identify risk before it becomes expensive.

If your work touches land value, acquisition, development feasibility, capital planning, entitlement, product strategy, or project execution, this briefing will help you see the deal more clearly.

McCleery Company helps landowners, developers, builders, investors, and professionals evaluate development opportunities with greater clarity.

Through development strategy, land intelligence, advisory services, and technology-enabled tools like NAXXA, McCleery helps clients understand what a property can realistically become — and what risks need to be addressed before moving forward.

Info: Paid Parking right in front of the Keller Building or park for free at the North end of the Walmart parking lot and walk under the road to the Keller Building. Room Number KB362

Know what’s Happening Next — before everyone else does.

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Host or Publisher McCleery Company