The Digital Marketing Workshop — Marketing, Culture, and AI

Please join us to explore the intersection of Marketing, Culture, and AI with leaders from the Detroit Pistons, Pinterest, Google, and local high tech startups. You will receive both a high-level overview of the state of the art and practical tips you can use today. In addition to the valuable content provided in the conference sessions, you will also receive a complimentary continental breakfast and full lunch. We expect that tickets to this unique event will sell fast, so please order your tickets today.

Breakfast Keynote — The Intersection of Culture, Sports Marketing, and AI
AI is your assistant, not your guide. Bilal Saeed lays out the vision for how the Detroit Pistons center their marketing on culture and then use AI to maximize impact.
, VP Brand and Marketing, Detroit Pistons
Panel — How the Detroit Pistons are using AI in content and creative
How do the Pistons create engaging content that reaches the right audiences? How do they use AI to make their process more effective and efficient?

• Moderator: Bilal Saeed, VP Brand and Marketing, Detroit Pistons
• Mike Donnay, VP of Marketing Operations, Detroit Pistons
• Brandon Morris, Senior Graphic Designer, Detroit Pistons
• Grace Andreski, Manager of Social Media, Detroit Pistons

Networking Break Sponsored by the Digital Summer Clinic
Co-Host: Kim Barker, EMU College of Business Management Department
Co-Host: Nick Woods, Senior Account Manager, Google

Panel — Boosting Your Business with AI
The Detroit Pistons are a well-resourced organization. How can smaller organizations take advantage of AI? What are the latest “guerilla” tactics organizations can use to jumpstart their efforts?

• Moderator: Jorel McCree, Lead Client Partner, Pinterest
• Natalie Fang, Founder and CEO of Nochi Studios
• Dawn Verbrigghe, Founder and CEO of Jottful
• Haley Williams, Marketing Expert at Google
• Kayla Henneman, Performance Marketing Manager, Attentive

Lunch Panel — What We’ve Learned Today
We’re rejoined by a panel of the day’s contributors to discuss things we’ve learned, questions we’ve been able to resolve, and things we have yet to figure out.

• Moderator: Bud Gibson Director of the EMU Center for Digital Engagement
• Bilal Saeed, VP of Brand and Marketing, Detroit Pistons
• Jorel McCree, Lead Client Partner, Pinterest

Host or Publisher The Center for Digital Engagement at EMU