The Clarity Test - Side Event Bits & Pretzels 2026

In this hands-on LEGO® Serious Play® workshop, founders build their mission, vision and values in bricks and tell the stories behind them.
About this Event

This is a working session, not a lecture.

In one hour, using LEGO® Serious Play®, we'll pressure-test your mission, vision, and values, not on slides, but in your hands, in three dimensions.

You'll build what you believe your company stands for, compare it with others' understanding, and quickly discover what's clear, what's fuzzy, and what people actually remember.

In an age of AI and constant acceleration, companies don't win because they communicate more. They win because people clearly understand what they're building.

What we'll do together

• Build your mission, vision, and values with LEGO® bricks.
• Test whether people outside your company understand what you intended to communicate.
• Identify the one idea that's carrying your message and the one that's quietly getting in the way.
• Leave with language your team can actually remember and use on Monday morning.

Who is this for

Founders, CEOs, and leadership teams of modern, scaling startups who believe strategy only works when people can explain it.

Why LEGO®?

Building with your hands bypasses polished language and reveals what you actually mean. It's the fastest way I know to turn abstract ideas into something people can challenge, refine, remember, and ultimately use.

Your facilitator

I'm Gvantsa Kikalishvili, a Strategic Communication Consultant and certified LEGO® Serious Play® Facilitator.

For more than twenty years, I've worked across journalism, PR, and corporate communication. I've learned that behind most communication problems isn't a lack of words, it's a lack of shared understanding. Sometimes changing one sentence changes how an entire organization thinks.