The Magic of a Strong Personal Brand - Side Event Bits & Pretzels 2026

In a digital landscape increasingly saturated with content, building an authentic personal brand is a key competitive advantage
About this Event

We are in an era of infinite content and yet, the founders and entrepreneurs who stand out aren't necessarily those with the biggest budgets or the loudest voices. They're the ones who've built something rarer: a personal brand that is unmistakably, powerfully theirs.

On the evening of Day 1 of Bits & Pretzels 2026, join Natalie Alazraki & Adela Fuertes for Inspiring Connections: an interactive workshop and networking evening designed for founders and entrepreneurs who want to transform the way the world sees them.

In a digital landscape increasingly saturated with content, an authentic personal brand is no longer a nice-to-have. It is one of your most powerful competitive advantages, shaping how investors perceive you, how talent finds you, and how customers choose you.

What to expect

• An interactive workshop session on building a personal brand with real strategic depth
• Perspectives from both a brand-building and PR lens, so you leave with a complete picture
• Peer-to-peer exercises designed to surface and sharpen your unique positioning
• Dedicated networking time with a curated group of like-minded founders and entrepreneurs
• Honest conversations about what actually works — and what doesn't

Who this is for

This event is for founders, entrepreneurs, and brand builders who are attending or in Munich for Bits & Pretzels 2026 and are ready to think seriously about the role of personal brand in their growth. Whether you're just starting to build your presence or looking to sharpen an existing one, this evening is for you.

This event takes place on the occasion of Bits & Pretzels 2026 , Europe's leading founders festival, gathering 7,500 founders, investors, and innovators in Munich each autumn.