The Business of Training Conference 2026

Rewire for Growth
About this Event

Join a community of like-minded training leaders in a day of learning, networking and planning.

The training sector is in motion. AI, shifting buyer expectations and pressure on L&D budgets mean the rules are changing. The most successful training providers are adapting and growing.

That’s what this day is about.

The Business of Training Conference is a one-day, in-person event for people responsible for growth, credibility, and results in the training industry.

Delegates leave with clear actions, fresh perspective, and ideas they can apply immediately to their business.

📅 15 October 2026

📍 The Royal Horseguards Hotel, London

🎟️ One-day, in-person conference

Why Attend?

Grow Your Business

Learn how to reach buyers outside L&D, including compliance, operations, and leadership teams with larger budgets.

Use AI in a Smart Way

See how AI can help your business stand out — and where relying on it too much can make your services look the same as everyone else’s.

Show Your Impact

Clients want proof that training works. Discover simple ways to measure results and have stronger conversations with buyers.

Learn from Your Peers

Talk openly with other training providers who face the same challenges. Share ideas, experiences, and practical advice.

Leave with Real Value

Before the day ends, you will decide one important action to take in your training business.

Build Valuable Connections

Through peer matching, guided networking, and table discussions, you will meet people and build meaningful connections beyond the event.

Who Should Attend?

This conference is designed for:

• Training business owners

• Directors and CEOs of training providers

• Senior leaders in learning businesses

• Commercial and operations leaders

• Training providers looking to scale, differentiate, and prove impact

Ready to Rewire Your Growth?

Join us on 15 October for a room full of training business leaders thinking strategically about what comes next.

Hear What Last Year’s Attendees Said:

“So many things – but for once a conference that felt truly useful and applicable to my real-world challenges.”

— Lorraine Taylor, Learning & OD Consultant

“The size of it allowed for real conversations and good relationships to build. As a marketer, I’m extremely inspired to create content and events more intentionally now.”

— Nina Alexander, Marketing Director

“I really enjoyed how easy it was to network with people. Too many takeaways to mention, but I’m already implementing new strategies based on conversations I had there.”

— Mark Colhoun, Head of Learner Engagement

" I appreciated the time and space away from work to reflect with like minded people. A strong array of speakers"

— Becky Stoddard

" Liked the layout and the flow of the conference, allowing great opportunities to share ideas and meet new people"

— Chris Kurt-Gabel

Agenda of the Conference

🕑: 09:00 AM - 09:30 AM
Arrival and breakfast

Info: The day starts before it officially starts. Arrive, grab breakfast.

🕑: 09:30 AM - 09:50 AM
Why you need to rewire for growth now
Host: Jan van Delsen

Info: Why and how training companies need to rewire. Jan and Laura Overton open the day to frame what makes this conference different from every other event you’ve attended this year: the conversations that become possible when peers meet.

🕑: 09:50 AM - 10:30 AM
Keynote: Relevance or survival, what is your business genuinely for?
Host: Donald H. Taylor

Info: What is your training business actually for, and does the market know? Donald H. Taylor speaks to a world fundamentally changed by AI. What it cost, what changed, and why it was necessary. Expect productive discomfort.

🕑: 10:30 AM - 11:00 AM
Break

Info: Coffee and structured networking.

🕑: 11:00 AM - 11:50 AM
What your customers actually need: The buyer perspective

Info: This is the honest conversation all training providers say they wish they could have and almost never do. Find out what buyers are really thinking when they make training decisions.

🕑: 11:50 AM - 12:30 PM
Staying distinctive in an AI world

Info: Where does AI make your business stronger, and where does it quietly make you more replaceable? How do you measure impact in a way that buyers actually care about? And when everyone has access to the same tools, what makes you genuinely different? Hear how experts are actively using AI in their training businesses, followed by table work to apply the thinking to your own situation.

🕑: 12:30 PM - 01:30 PM
Lunch and peer networking

Info: This could be the best lunchtime you’ll have in 2026. Whether you want to relax or chat with peers, this hour is yours.

🕑: 01:30 PM - 02:00 PM
Redefining yourself: a growth story

Info: Honest accounts of what it takes to change and what happens when we do.

🕑: 02:00 PM - 04:15 PM
The beating heart of the day. Rewired for Growth: peer strategy sessions

Info: This is where the day earns its keep. Expert-facilitated questions, peer insights, digging deep where it matters for you. These are our questions on the table, what are yours?

Finding buyers who aren’t called L&D
Who in your customer’s organisation actually controls the budget you need, and how do you get in front of them?

Using AI without becoming generic
Where does AI make you more powerful, and where does it make you more replaceable?

Proving impact to buyers who don’t know how to ask
How do you have the conversation with a customer who wants proof but can’t yet define what success looks like?

The power of partnership
What would need to be true for a partnership to be worth more than going it alone?

Pricing and the value conversation
What makes it hard to charge what you’re worth, and what would need to change?

🕑: 04:15 PM - 04:30 PM
Comfort break
🕑: 04:30 PM - 05:00 PM
Stepping up

Info: Every table discussion, every output, every theme that surfaced prioritised for you and your business this quarter.

🕑: 05:00 PM - 06:00 PM
Drinking and networking

Info: The formal agenda is done. The conversations aren’t. This is the hour where the right introductions happen.