The Business Impact of Window Treatments in Your Design Process

Join us for a fun and practical session all about window treatments. Whether you're a window treatment professional, interior designer, retailer, or installer, this is a great opputunity to learn from industry leaders. You'll come away with ideas and inspiration to boost your design skills and help maximize your profits all while connecting with others who love design and window treatments as much as you do. Don’t miss out on this awesome day to level up your window game!

Door prizes and giveways throughout the day.

Sponsored by Kravet, Lundy's Iron, Designer Draperies of Boston, and The Martin Group.

Info: 1st Floor BDC Lounge Area. Coffee sponsored by Lundy's.

Info: Kravet Showroom

Info: Christa O'Leary - Behind the Curtain: What's in Your Designer Toolbos for a Profitable Window Treatment Business?
Do you have all the pieces in place for a successful design or window treatment business, or are you relying on talent and hustle alone?
In this keynote, Christa O’Leary, Founder of Home in Harmony Designs, takes attendees behind the curtain to reveal why window treatments are one of the most powerful (and often under-leveraged) drivers of revenue, client satisfaction, and design impact.
Using her signature Designer’s Toolbox™ approach, Christa shows how the most successful businesses create consistent results by designing with multiple lenses - not only aesthetics, but the psychological, physiological, and emotional impact of a space.
Attendees will leave with a clearer framework for how to elevate window treatments from a “final detail” to a profit center, strengthen their process, and create a client experience that feels effortless, premium, and referral-worthy.

Info: Presented by Julie Murphy of Designer Draperies of Boston. An opportunity to learn more about the benefits of the Window Covering Association of America.

Info: Sponsored by Designer Draperies of Boston and The Martin Group. Served in the Martin Group Showroom.

Info: Marisa Gutmacher -Creative Director, Samual & Sons
This inspirational presentation explores how Samuel & Sons passementerie elevates window treatments through refinement, proportion, and attention to the finest details. We’ll look at inspired applications across drapery, shades, and valances, showing how braid, fringe, tassels, borders, and gimp can frame a silhouette, define edges, create transitions, and carry color and pattern through a room. Along the way, we’ll examine the attributes that make trim uniquely impactful: dimensionality, constructions, patterns, color and craftsmanship. The goal is to build trim literacy and spark new ideas for using passementerie with intention, whether the effect is quiet restraint or a clear focal point.

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Host or Publisher WCAA - MA Chapter