The Brands Lecture (In person option)

On a sunny morning in May 1931 a young P&G advertising executive called Neil McElroy sat down at his typewriter and bashed out two pages and created a new discipline of Brand Management.

In this entertaining and applied talk, Mark Ritson follows the red line of that discipline's evolution from that moment through to the present day and out into the future. Not to be missed.

An online option is available at the same price. If you wish to register for online participation, visit

Host or Publisher British Brands Group