The Attorney Personal Brand Experience: NYC
About this Event
The Attorney Personal Brand Experience: NYC
Build Your Brand. Strengthen Your LinkedIn. Film 20 Professional Videos.
Wednesday, September 2, 202610:00 AM to 4:00 PM | Midtown Manhattan, New York City
Limited to only 20 attorneys.
You have spent years building your legal knowledge, professional reputation, and experience. But being an exceptional attorney does not automatically mean the right clients, referral partners and professional opportunities know who you are.
The Attorney Personal Brand Experience: NYC is a hands-on personal branding, LinkedIn and professional video experience created exclusively for attorneys who are ready to become more visible without trying to become social media influencers.
This is not about chasing trends, trying to go viral, or creating content that does not feel professional.
It is about learning how to turn your real expertise, experience and perspective into content that builds trust, strengthens your reputation, creates name recognition and keeps you top of mind with the people who matter to your practice.
During this six-hour experience, you will clarify your personal brand, strengthen your LinkedIn profile, develop content around your expertise and professionally record 20 short-form videos.
You will leave with a clearer message, a stronger professional presence, and months of content designed for the business world.
What You Will Accomplish
By the end of the experience, you will have:
- A clearer personal-brand message
- Defined areas of expertise and thought leadership
- Stronger positioning for your legal experience
- A more strategic LinkedIn profile
- A practical LinkedIn growth strategy
- Content topics built around your knowledge and experience
- Questions, hooks and talking points for your videos
- 20 professionally recorded short-form videos
- Months of content designed to build visibility and credibility
Your videos will be professionally edited and delivered digitally during September 2026.
Personal-Brand Strategy
Your personal brand should be bigger than a list of practice areas.
It should help people understand who you are, what you believe, how you approach your work and why your perspective matters.
During the experience, you will identify:
- What you want to be known for
- The audiences you want to reach
- The clients and opportunities you want to attract
- The topics you are uniquely qualified to discuss
- The experiences that make your perspective different
- The personal elements that make your content memorable
- The message that should connect your content and professional presence
LinkedIn Profile and Growth Strategy
You will work directly on your LinkedIn profile during the experience.
You will learn how to:
- Create a stronger LinkedIn headline
- Improve your About section
- Clearly position your experience
- Make your profile easier to understand
- Strengthen your Featured section
- Build a valuable professional network
- Connect with potential referral partners
- Increase meaningful engagement
- Turn visibility into professional relationships
- Build a LinkedIn routine you can realistically maintain
Please bring your laptop and make sure you can access your LinkedIn account.
Guided Content Development
You do not need to arrive with 20 finished scripts.
At the beginning of the experience, Aaron will guide attendees through developing questions, hooks, talking points, and content ideas based on their practice areas, experience, and personal-brand goals.
Your content may cover:
- Frequently asked legal questions
- Common misconceptions
- What prospective clients should understand
- Mistakes you repeatedly see people make
- What someone should know before hiring an attorney
- Industry changes and professional commentary
- Leadership perspectives
- Referral-partner education
- Community involvement
- Professional lessons
- Personal stories that support your brand
- Strong opinions about your industry
- Complicated topics explained in plain language
The goal is not to make you sound overly scripted.
The goal is to help you clearly and confidently discuss what you already know.
Professional Video Production
Attendees will rotate through two professional filming stations throughout the experience.
While some attorneys are filming, the remaining attendees will continue working through hands-on personal-branding, LinkedIn and content sessions.
Your production experience includes:
- Professional videographers
- Professional video equipment
- Professional lighting and audio
- Vertical short-form video production
- On-camera coaching
- Direction throughout your filming session
- 20 professionally edited videos
- On-screen captions
- Basic branding
- Audio enhancement
- Color correction
- One consolidated round of minor corrections
Your videos may be used on LinkedIn, Instagram, Facebook, TikTok, YouTube Shorts, your law firm website, email marketing, and other compatible digital platforms.
Led by Aaron Fulk
CEO of Legal Growth Partners and Lillian James Creative
The Attorney Personal Brand Experience will be led by Aaron Fulk, CEO of Legal Growth Partners and Lillian James Creative.
With more than 20 years of experience in marketing, personal branding, content strategy and business growth, Aaron has helped attorneys, entrepreneurs, executives and business owners turn their expertise into recognizable brands that create real opportunities.
Aaron’s business-focused content has attracted an audience of more than 200,000 followers.
Her approach is not about becoming internet famous.
It is about clearly communicating what you know, building credibility before the first conversation and creating content that helps the right people remember your name.
Throughout the experience, Aaron will personally guide attendees through personal-brand positioning, LinkedIn growth, content development, thought leadership and on-camera messaging.
This Is Not Influencer Training
The Attorney Personal Brand Experience is not designed to turn attorneys into social media personalities.
You will not be taught to chase trends, manufacture controversy, or create content that feels disconnected from your profession.
You will learn how to create thoughtful, credible, and professional content that helps people:
- Understand what you do
- Trust your experience
- Remember your name
- Recognize your perspective
- Refer the right people to you
- Think of you when an opportunity arises
Your content should strengthen your reputation, not compete with it.
Choose Your Experience
Founding Attorney Ticket: $2,497
Available to the first five attorneys who register.
Includes the complete six-hour experience, LinkedIn training, guided content development, professional filming, and 20 professionally edited videos.
Once the five Founding Attorney tickets are claimed, Standard registration will be $2,997.
Standard Attorney Ticket: $2,997
Includes the complete six-hour experience, personal-brand strategy, LinkedIn training, guided content development, professional filming, on-camera coaching and 20 professionally edited videos.
VIP Full-Year Personal Brand Experience: $4,997
Limited to five attorneys.
VIP attendees receive everything included in the Standard experience, plus:
- A second private filming session on Thursday, September 3
- 20 additional professionally edited videos
- 40 total professionally edited videos
- Additional content development
- A private personal-brand strategy session
- Personalized LinkedIn headline recommendations
- Personalized About-section recommendations
- A custom LinkedIn banner
- Priority production and delivery
- A suggested posting sequence for all 40 videos
With 40 professionally produced videos, VIP attendees can have enough content to share one video per week for most of the next year.
VIP attendees must be available on both September 2 and September 3.
Who Should Attend?
This experience is designed for:
- Solo attorneys
- Law-firm owners
- Partners
- Managing attorneys
- Attorneys building a book of business
- Attorneys seeking greater professional visibility
- Attorneys who want to strengthen referral relationships
- Attorneys preparing for speaking or media opportunities
- Attorneys who know they need content but struggle to create it consistently
- Attorneys who want a professional personal brand without trying to become influencers
You do not need previous video experience or natural confidence on camera.
Our team will help you develop your message, prepare your responses and communicate naturally.
Why Legal Growth Partners?
Legal Growth Partners helps attorneys and small law firms build stronger brands, attract better opportunities and create the systems needed for sustainable growth.
With more than 20 years of experience in marketing, personal branding, content strategy, and business development, our team understands that legal marketing is not simply about posting more content.
It is about developing trust, clearly communicating your expertise, strengthening professional relationships, and creating a recognizable presence in your market.
We know the business of growing law firms.
Only 20 Attorneys Will Be Accepted
This experience is intentionally limited so every attendee receives hands-on guidance and dedicated filming time.
Only 20 total attorney seats, five Founding Attorney tickets, and five VIP experiences are available.
Once the experience reaches capacity, registration will close.
Stop putting off the personal brand and professional content you know you need.
Spend one focused day building your message, strengthening your LinkedIn presence, and recording months of professional content.
Reserve your seat for The Attorney Personal Brand Experience: NYC.
The address listed is the Legal Growth Partners office address. We will send you the exact location prior to the event, but it will be in midtown as well.
Agenda
🕑: 10:00 AM - 10:30 AM
Welcome + Personal Brand Foundations
Info: Meet the Legal Growth Partners team, connect with fellow attorneys, and learn what makes a personal brand memorable, credible, and valuable to your practice.
🕑: 10:30 AM - 11:15 AM
Define What You Want to Be Known For
Info: Clarify your personal-brand message, ideal audience, strongest areas of expertise and the professional opportunities you want your visibility to create.
🕑: 11:15 AM - 12:00 PM
Build Your Video Content
Info: Develop the questions, hooks, stories, and talking points you will use during your filming sessions. You do not need to arrive with completed scripts.
🕑: 12:00 PM - 03:30 PM
Professional Filming Rotations + Interactive Training
Info: Attendees will rotate through two professional filming stations to record 20 short-form videos.
When you are not filming, you will participate in hands-on sessions covering:
- LinkedIn profile optimization
- Creating a stronger headline and About section
- Building a valuable professional network
- Thought-leadership content
- Increasing your visibility
- Creating effective calls to action
- Using content to support referrals and business development
- Building a posting routine you can realistically maintain
*Lunch and refreshments will be provided during the filming rotations.
🕑: 03:30 PM - 04:00 PM
Your Personal Brand Action Plan
Info: Create a clear plan for sharing your videos, growing your LinkedIn presence and continuing to build your personal brand after the experience.
Thursday, September 3 - VIP Private Filming Experience
Info: VIP attendees will return for an additional private filming session to record 20 more videos, for a total of 40 professionally produced videos.
Exact VIP filming times will be assigned before the event.
Where is it happening?
Event Location & Nearby Stays:
USD 2497.00 to USD 4997.00
