The Artist Blueprint

THE ARTIST BLUEPRINT: MELBOURNE EDITION
### The music industry doesn’t come with a manual.
You can make great music and still have no clear idea what you should be doing next.
**How do I build an audience?**
**How should I release my music?**
**Where does the money actually come from?**
**Do I need management or a label?**
**How do rights, publishing and royalties work?**
**How do I turn my music into a sustainable career?**
**The Artist Blueprint** is a one-day intensive for independent artists, songwriters and producers who are ready to **stop guessing and start building intentionally.**
THIS ISN’T ABOUT MAKING BETTER MUSIC.
It’s about everything **around the music** that helps turn talent into a career.
Across six hours, we’ll break down:
**Artist Strategy & Brand**
Build an identity people understand and remember.
**Release Strategy & Marketing**
Release with purpose instead of simply uploading and hoping.
**Publishing, Rights & Royalties**
Understand what you own, how you get paid and what you may be missing.
**Revenue & Team**
Explore income beyond streams and understand when you actually need a team.
**Catalogue & Long-Term Growth**
Treat your music as an asset and build beyond the next release.
YOU’LL LEAVE WITH
**Direction. Strategy. Confidence. A practical roadmap.**
Not another pile of information.
REAL EXPERIENCE. TWO PERSPECTIVES.
Led by **Bobby Beebob**, Official Recording Academy Grammy U Mentor, Grammy Voting Member, multi-award-winning producer and award-winning global marketing strategist with 30 years in music and 25+ years in marketing.
Alongside **Slothy**, producer, 3× entrepreneur, creative industry veteran and founder of The Playground.
No overnight-success promises. No industry fantasy. **Just practical insight into how careers are actually built.**
“CAN’T I LEARN THIS ONLINE?”
Absolutely.
There’s more music industry information online than ever before.
**The problem isn’t access to information. It’s knowing what actually matters to your career and what to do next.**
That’s what this day is designed to solve.
**October 10, 2026 | 11AM-5PM**
**The Playground, Melbourne**
**Snacks & drinks provided**
LIMITED SEATS
**If you're serious about your music, it's time to get serious about the career around it.**