The Art of Sales in Complex Environments

Speaker Bio
David Phua is Director of Growth at Aussizz Group and Education Consultants. He has over 20 years of experience in Singapore and Australia, having previously served as CEO of Gradability and The NoBull Group

David has built and led high-performing sales teams across multiple sectors, including education, professional services, recruitment, MICE, and sport. He has coached countless professionals on consultative sales and the importance of putting the customer first. His approach is simple, practical, and highly effective, applicable across any industry, whether B2B or B2C.

About the Presentation
David’s session focuses on the art of consultative selling. Rather than rushing to sell a product, he teaches how to truly understand customer needs, uncover underlying issues, and craft meaningful solutions. The session emphasizes moving beyond self-focused sales techniques to strategies that genuinely help clients and create long-term results.

Value for Students

• Learn the principles of consultative selling and how to apply them in real-world scenarios.
• Understand the importance of putting the customer first and building trust.
• Develop skills to identify client problems and offer long-term solutions.
• Gain practical strategies that can be used across any industry, both B2B and B2C.
• Receive actionable advice from an experienced leader who has built and coached successful sales teams internationally.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Insight Academy