The Art of Influence

You want to make a point. Bring a colleague on board. Or get others excited about an idea you truly believe in.

But persuasion is not always easy. Especially when power is uneven. When someone dominates the conversation. Or when influence is used carelessly or unfairly. Speaking louder rarely helps. Withdrawing doesn’t either. So what does work?

Thinkers like Machiavelli and speakers like Obama understand one thing well: persuasion is not about tricks. It is about sensing what is going on. In yourself and in others.

It starts with listening. With noticing emotions, interests, and tensions. And with responding deliberately.

In this training, you develop that skill. You learn what rhetoric is and why it has worked for centuries. You explore how power shapes conversations. And you practise negotiating with more confidence, without losing yourself.

In one day, you learn how to use influence in an open and respectful way. You strengthen your persuasive abilities. And you discover how your own personality can become a source of influence. Persuasion does not have to be sneaky, manipulative, or forceful. It can be clear, honest and aimed at bringing out the best in yourself and others.

• How you have used influence so far.
• How power and moral choices shape conversations.
• Classical rhetoric and inspiring speakers.
• Key ideas on power, influence, and responsibility.
• Your own confidence in persuading others.
• How to stay close to your needs and goals.

More than 2,500 professionals have attended a training at The School of Life:
"The training helps you put concepts like power, influence, and persuasion into perspective. The concepts are approached from various (philosophical) angles. A great mix of theory, videos, and reflection."

Price: € 695,- excl. VAT.
Professional development budget: Most of our participants use their professional development budget for this training. Ask your employer whether they are willing to cover the cost. Contact [email protected] for a quote.
Platforms: This training can also be booked via Bloomville, Studytube, Empowr, Archipel, Springest, and Edubookers.
Language: English.
Duration: 1 day, from 9:30 am to 5:00 pm, including a delicious catered lunch.
Location: The School of Life, Frederiksplein 54, Amsterdam.
Tip: We recommend travelling by public transport, bike, or parking at one of Amsterdam’s P+R locations.
Number of participants: Minimum 5, maximum 15.
Study load: There is no mandatory homework. However, we encourage you to experiment with and apply the techniques in your work after the training.
Level: No prior knowledge required.

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Host or Publisher The School of Life Amsterdam