The Art of Influence

How Persuasive Are You?

Do you find it difficult to get people on your side? Whether you want to make your point clear or convince your colleagues, it’s an art to do so effectively and respectfully. Especially when others are louder or misuse power within the organization. Raising your voice is not the solution, but what is?

Persuasion as a Skill

Philosophers like Machiavelli and renowned speakers such as Obama know exactly what it takes to convince people. But it’s not always a talent that has to come naturally, persuasion is a skill that can be learned. It involves sensing the needs and emotions of others and responding accordingly. In this training, you will learn how to effectively influence and persuade colleagues and clients. What is rhetoric and how does it help? And how does power work? With insights from psychology and philosophy, you’ll come across with more confidence and negotiate more effectively.

Learn to Influence, Persuade, and Charm

In just one day, you will learn how to apply influence in a respectful and receptive way. You’ll develop the skills to persuade others more effectively and discover how to leverage your own personality in the process. Persuasion doesn’t have to be sneaky, manipulative, or forceful; it can be open, honest, and aimed at bringing out the best in yourself and others.

During this training:

• Gain insight into how you have applied influence so far

• Reflect on how you or others wield power and make moral choices

• Learn about classical rhetoric and how inspiring speakers apply it

• Explore leading theories on power, influence, and their ethics

• Develop confidence in your ability to influence

• Learn how to stay closer to your own needs and goals when others try to influence you

More than 2,500 professionals have attended a training at The School of Life: 
"The training helps you put concepts like power, influence, and persuasion into perspective. The concepts are approached from various (philosophical) angles. A great mix of theory, videos, and reflection."

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Host or Publisher The School of Life Amsterdam