Beyond the Exhibition: How Museums Shape Cities, Culture and Creative Futures
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Beyond the Exhibition: How Museums Shape Cities, Culture and Creative Futures
About this Event
The conversation will combine a broader strategic reflection on the role of museums in society, leadership in cultural institutions, business models and urban impact, together with concrete examples of exhibition design, visitor experience and collaboration with architects and designers.
Speakers:
Annabelle Birnie
Annabelle Birnie (1968) is Director of De Nieuwe Kerk and H’ART Museum in Amsterdam.
Olga Ruitenbeek
Olga Ruitenbeek (1981) is Head of Exhibitions & Education at De Nieuwe Kerk and H’ART Museum in Amsterdam. At De Nieuwe Kerk and H’ART Museum, she leads the exhibitions and education team and is responsible for the development of exhibitions and educational initiatives across both institutions.
Cristina Mateo
Dr. Cristina Mateo is Associate Dean at IE School of Architecture and Design, where she leads strategy, business development, and international outreach. Her expertise spans urban ethnography, tourism, branding, communication, and digital transformation, with a focus on how technology shapes cities, innovation, and society.
About this Event
The conversation will combine a broader strategic reflection on the role of museums in society, leadership in cultural institutions, business models and urban impact, together with concrete examples of exhibition design, visitor experience and collaboration with architects and designers.
Speakers:
Annabelle Birnie
Annabelle Birnie (1968) is Director of De Nieuwe Kerk and H’ART Museum in Amsterdam.
Olga Ruitenbeek
Olga Ruitenbeek (1981) is Head of Exhibitions & Education at De Nieuwe Kerk and H’ART Museum in Amsterdam. At De Nieuwe Kerk and H’ART Museum, she leads the exhibitions and education team and is responsible for the development of exhibitions and educational initiatives across both institutions.
Cristina Mateo
Dr. Cristina Mateo is Associate Dean at IE School of Architecture and Design, where she leads strategy, business development, and international outreach. Her expertise spans urban ethnography, tourism, branding, communication, and digital transformation, with a focus on how technology shapes cities, innovation, and society.
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Where is it happening?
TBC, Amsterdam, Netherlands
Event Location & Nearby Stays:
Tickets
EUR 0.00
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Host or PublisherIE Benelux
