The Art of Corporate Engagement
Schedule
Fri Mar 13 2026 at 09:00 am to 11:00 am
UTC-05:00Location
First United Bank - McKinney Redbud (1700 Redbud Blvd, #130, McKinney, TX) | Mckinney, TX
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Most nonprofits approach companies with sponsorship requests. The most successful nonprofits build partnerships.Join The NonProfit Nook for a powerful educational session with E. Jeff Serrano, CDE, CNC, Founder & President of 360° Corporate Engagement Consulting. With more than 40 years of experience in both nonprofit and corporate leadership — including roles with the Dallas Museum of Art, The Dallas Opera, American Cancer Society, United Way of Dallas, University of Texas at Arlington, and AT&T — Jeff brings a rare 360-degree perspective on what truly drives corporate engagement.
In this session, you’ll learn how to:
• Shift from transactional sponsorship asks to long-term, mission-aligned partnerships
• Engage corporate leaders beyond writing a check
• Build sustainable revenue through cause marketing, executive engagement, and strategic corporate relationships
• Position your organization as a valuable partner, not just a funding request
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Where is it happening?
First United Bank - McKinney Redbud (1700 Redbud Blvd, #130, McKinney, TX), United StatesEvent Location & Nearby Stays:
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