“The Art & Science of Crafting a Lead-Driving Marketing Campaign”

The Volusia/Flagler Chapter of the Florida Public Relations Association and guests will meet at the Cici & Hyatt Brown Museum of Art Daytona Beach for an appropriately-named business topic “The Art & Science of Crafting a Lead-Driving Marketing Campaign.”

The professional development business meeting will be led by Jen Houser Founder and President of Creative Springs a digital marketing and consulting company with offices in Jacksonville Gainesville and Ocala FL.

Register by noon Tuesday March 18 at fpravf.org. Lunch is included in the cost of $30 for FPRA members $40 for non-members and $15 for students. The meeting in the museum’s Education Room is open to the public for business professionals and students.

Houser will share a client case study. She’ll also discuss crafting messages that resonate with an organization’s audiences creating measurable analysis and identification of audiences and how to understand and adapt to analysis results.

Houser’s career has evolved from merchandising at Target Corp. in Minneapolis MN to helping build an experiential marketing event staffing agency in NYC NY to her current company with a public storytelling specialty. Her focus is on strengthening operations with forward-thinking strategy and leading diverse creative teams to perform at their highest capabilities. She has a degree in marketing and communications from Concordia College in Moorhead Minnesota.

Visit www.fpravf.org to register or for information about the FPRA chapter or www.creativesprings.com to learn more about Creative Springs.

Host or Publisher Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA)