The Art and Psychology of Real Estate Marketing
Schedule
Tue Feb 24 2026 at 11:00 am to 02:00 pm
UTC-08:00Location
Berkshire Hathaway HomeServices Northwest Real Estate Federal Way | Federal Way, WA
About this Event
This course equips real estate agents with effective marketing strategies to stand out in a competitive market and win high-value listings. By integrating the art and science of marketing with design psychology – using tools like home staging and data-driven marketing insights – agents will learn to position themselves as trusted advisors. They will also learn how to craft compelling listing presentations and leverage a team of professionals to deliver exceptional results for their clients while elevating their real estate business.
The Psychology and Art of Selling
- Understand the psychology behind buyer and seller behavior and how to use it to influence decisions.
- Learn techniques to help sellers emotionally detach from their property and see it as a marketable asset.
- Discover how to position yourself as a trusted advisor who can guide clients through the emotional and practical aspects of the selling process.
Data-Driven Marketing for Results
- Gain insights into using market data and analytics to create compelling pricing strategies.
- Learn how to leverage data to overcome seller objections, demonstrating the value of your marketing approach.
- Explore case studies and examples of how data-driven insights can lead to faster sales and higher property values.
Design Psychology and Professional Tools
- Delve into the principles of design psychology and how aesthetics influence buyer perceptions and decisions.
- Learn how to use home staging as a strategic tool to enhance a property’s appeal and marketability.
- Discover how to collaborate effectively with stagers and other real estate professionals as part of your marketing team to enhance and elevate your business.
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IMPORTANT! Attendance requirements: This is an in-person training. To receive CE credit, attendees must sign-in and attend the full duration of class. Those who arrive more than 30 minutes late to the session will not be eligible to receive CE credit.
Where is it happening?
Berkshire Hathaway HomeServices Northwest Real Estate Federal Way, 622 South 320th Street, Federal Way, United StatesEvent Location & Nearby Stays:
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