The Art and Psychology of Real Estate Marketing

This course equips real estate agents with effective marketing strategies to stand out in a competitive market and win high-value listings. By integrating the art and science of marketing with design psychology – using tools like home staging and data-driven marketing insights – agents will learn to position themselves as trusted advisors. They will also learn how to craft compelling listing presentations and leverage a team of professionals to deliver exceptional results for their clients while elevating their real estate business.

The Psychology and Art of Selling

• Understand the psychology behind buyer and seller behavior and how to use it to influence decisions.
• Learn techniques to help sellers emotionally detach from their property and see it as a marketable asset.
• Discover how to position yourself as a trusted advisor who can guide clients through the emotional and practical aspects of the selling process.

Data-Driven Marketing for Results

• Gain insights into using market data and analytics to create compelling pricing strategies.
• Learn how to leverage data to overcome seller objections, demonstrating the value of your marketing approach.
• Explore case studies and examples of how data-driven insights can lead to faster sales and higher property values.

Design Psychology and Professional Tools

• Delve into the principles of design psychology and how aesthetics influence buyer perceptions and decisions.
• Learn how to use home staging as a strategic tool to enhance a property’s appeal and marketability.
• Discover how to collaborate effectively with stagers and other real estate professionals as part of your marketing team to enhance and elevate your business.

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IMPORTANT! Attendance requirements: This is an in-person training. To receive CE credit, attendees must sign-in and attend the full duration of class. Those who arrive more than 30 minutes late to the session will not be eligible to receive CE credit.

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Host or Publisher Northwest School of Real Estate