The Aligned Business: Defining the WHY
Schedule
Mon Apr 20 2026 at 05:00 pm to 07:00 pm
UTC-07:00Location
Emma Rue's | Spokane, WA
Not the polished version of your why.
Not the one written for marketing.
But the deeper reason you were called to build what you are building.
This session invites you to reconnect with the heart behind your business. The values that matter. The impact you care about. The part of you that knows why this work exists in the first place.
Together, we will explore:
• The deeper purpose behind your work
• The values you want your business to stand on
• What you want to protect as you grow
• Language that feels true and usable
This is not about crafting a perfect mission statement.
It is about anchoring your work in something steady. Something you can return to when decisions feel heavy or direction feels unclear.
When your why is clear, leadership becomes steadier.
And your choices become more aligned.
What to expect:
• A welcoming, in-person experience grounded in conversation and reflection
• A 30-minute social hour with craft mocktails and light appetizers
• Thoughtful facilitation that centers the person behind the business
• Community with others who care about how they lead, not just what they build
This series is for those who believe business can be both strategic and deeply human.
Where is it happening?
Emma Rue's, 17 S Howard St, Spokane, WA 99201-3804, United StatesEvent Location & Nearby Stays:



















