The AI Sales & Marketing Advantage Workshop

Over three hands-on days, participants will learn how artificial intelligence can support and improve modern sales and marketing. The workshop is designed to move from practical learning to real-world application, giving attendees the opportunity to explore useful AI tools, develop a project, and learn from other participants.

Day 1 introduces practical ways to use AI for customer research, audience targeting, messaging, content creation, prospecting, outreach, and sales preparation.

Day 2 is a focused working session where individuals or teams apply what they learned to a real sales or marketing project, with guidance and feedback throughout the day.

Day 3 brings everyone together for project presentations, group feedback, open discussion, and knowledge sharing.

Participants will leave with practical AI experience, a completed project or campaign concept, new ideas they can apply to their work, and a better understanding of how to use AI responsibly and effectively in sales and marketing.