The AI Edge Masterclass - Manchester

Business leaders, decision makers, Founders, CEO's, SME leaders

Across industries, organisations are no longer asking what AI is or how to use individual tools. The real challenge has shifted to something far more practical: how to integrate AI into the systems, decisions, and operations that power a business. While many companies have begun experimenting with AI, very few have successfully translated those experiments into scalable solutions that improve productivity, accelerate growth, advance ahead of competitors, or unlock new opportunities.

This masterclass is designed to close that gap.

For every business leader who knows AI matters but isn't sure where to focus, this masterclass cuts through the complexity — replacing overwhelm with clarity, and scattered experiments with a strategy built for growth.

Learn how to embed AI into the systems that drive business growth - beyond tools, trends, and generic use cases.

Understand how to prioritise AI use cases across different areas of your business, to ensure you not falling behind your competitors.

Participate in live prompting exercises, workflow mapping, and AI implementation sessions you can immediately apply to your business.

Hear directly from former Microsoft and enterprise transformation leaders who have implemented AI at scale.

Learn practical guardrails around AI safety, privacy, governance, compliance, and responsible adoption.

Walk away with a completed AI Strategy Workbook, reusable prompts, workflow ideas, and an actionable implementation roadmap.

• Why AI strategy comes before tools, prompts, or automation.
• Where AI can create value across sales, operations, customer experience, and knowledge work.
• How to prioritise use cases by value, repeatability, risk, data availability, and ease of adoption.
• What context, ownership, guardrails, and measures need to be in place.

Complete the workbook starter: one business priority, one workflow candidate, one success measure, and one guardrail. Use the final 5 minutes for table reflection and the bridge into prompting

• AI in plain English: what it is, the terms people will hear, and where the major tools sit today.
• The five-element prompt framework: role, context, task, format, and constraints.
• Live demo: the same task across three prompt quality levels.
• How prompts connect back to the business priority in the workbook.

Identify one weekly task, build a reusable prompt template, test it, then compare outputs with a partner

• Prompting vs context engineering.
• Custom instructions, memory, and skills: the three layers of persistent context in Claude.
• Live demo: blank Claude vs a fully configured business instance.

Draft custom instructions covering who you are, what you do, how Claude should communicate, and what it must never do.

• Data and privacy: what to share and what never to put into a consumer AI tool.
• Hallucinations: what they are, why they happen, and how to reduce and manage them.
• Responsible use habits and UK/EU regulatory context for SMBs.
• Open Q&A: real scenarios from the room.

Add data boundaries, human review points, and one practical usage rule to the AI Strategy Workbook.

• How Cowork connects Claude to files, email, diary, and business tools.
• Prompt chaining: how multi-step workflows hand off context between actions.
• Live demo: a pre-meeting research brief built from diary invite, email history, and company context.

Set up a pre-meeting brief in Cowork. Record inputs, steps, outputs, and human review points in the workbook

• Use case 1 - meeting preparation: Cowork builds a pre- meeting brief from calendar, email, and company context.
• Use case 2 - sales follow-up: Cowork turns notes, emails, and documents into a structured next-step pack.
• Use case 3 - knowledge refresh: Cowork researches and surfaces current relevant statistics for a business priority.

Build or map one connected workflow in Cowork. Record inputs, steps, outputs, and human review points in the workbook

• Pick three use cases from your business.
• Map what goes in, how each flows, what comes out, and what stays human-led.
• Choose the use case worth testing first and define what would make it worth scaling

Complete the three-use-case map in the AI Strategy Workbook, then select one priority use case to carry into the 90-day plan

• Complete any missing workbook sections: strategy, prompt template, business context, guardrails, workflow, and content use case.
• Choose one priority use case, one owner, and one weekly AI habit.
• Define the 30/60/90-day view and the first measure of success

Make sure the plan is narrow enough to test quickly and clear enough to take back into the business after the session

Post event Material

• AI strategy work book
• Prompt library and cheat sheet
• Working examples pack
• Use case map and follow up support

Please Note: * As the masterclasses contain practical elements, attendees are required to bring their own laptops, have purchased a Claude Pro subscription and have the Cowork desktop app installed on their laptop before the day.

Know what’s Happening Next — before everyone else does.

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Host or Publisher J2D Consulting Ltd