The AI Advantage: Transforming Business Communications

Our April meeting topic is not just about the buzz—it’s about real, practical ways AI can make your job easier. Join us on April 8 at noon as Shawn Jackson dives into how AI can streamline your workflow, boost productivity, and help you stay ahead of the curve. Whether you are curious or already using AI, you will walk away with fresh ideas to level up your communication strategy.

Shawn Jackson | Social Media Manager
BlueCross BlueShield of South Carolina

With more than 10 years of marketing experience, Shawn Jackson specializes in driving engagement and brand loyalty through data-driven strategies. His expertise includes leveraging social media analytics, creating compelling content and optimizing digital marketing campaigns to deliver measurable ROI. Jackson has successfully led innovative marketing initiatives that transformed businesses and achieved significant growth. He is passionate about continuous improvement and dedicated to staying ahead of industry trends to deliver impactful results.

Host or Publisher IABC/SC