The AI Advantage on Meta: Boosting vs Advertising Explained

In The AI Advantage on Meta: Boosting vs. Advertising Explained, you’ll learn:

• What boosting actually accomplishes (and what it doesn’t)
• When ads outperform boosted posts
• How Meta’s AI decides who sees your content

This practical, easy-to-follow session will give you clarity and confidence so you can make smarter decisions with your social media time and budget.

By the end of this SpinLab session, you’ll:

• Understand the real difference between boosted posts and ads
• Know when boosting makes sense—and when it doesn’t
• Learn how Meta’s AI determines explain reach and targeting
• Feel confident deciding where to spend your time and budget
• Gain practical insights you can apply immediately to your business or organization

Presenter: Ellesor G.Holder, Gray Marketing & PR

FREE: Open to the Public | Sign Up Today!

Small business owners, marketers, nonprofit leaders, entrepreneurs, and anyone managing social media who wants clearer results without wasted spend.

SpinLab is a VisionGreenwood initiative focused on accessible, real-world digital education for our community.

The Arts Center of Greenwood
120 Main Street

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Host or Publisher Kay Self