The 5 W’s of Funding Who, What, When, Where, Why — plus How

Join the Minority Business Assistance Center (MBAC) for an in-person Let’s Talk Business workshop designed to break down the funding landscape in a clear, practical way. In The 5 W’s of Funding, Small Business Financial Advisor Kulay Mah-Brown will walk participants through the most common funding sources available to entrepreneurs and explain how to determine which option aligns with their business needs, readiness, and long-term goals.

This session is ideal for business owners who want to make informed funding decisions and avoid common mistakes that can slow growth or create financial strain.

By attending this workshop, participants will:

• Gain a clear understanding of self-funding, crowdfunding, equity financing, debt financing, and grants & subsidies
• Learn who each funding option is designed for
• Understand when it makes sense to pursue funding based on business stage
• Identify where to find legitimate funding opportunities
• Learn how to prepare their business to successfully pursue funding

This workshop is designed for:

• Entrepreneurs who need a stronger financial foundation
• Owners preparing for funding, contracting, or certification
• Those who feel overwhelmed by financial documents
• Anyone committed to building long-term financial confidence

Know what’s Happening Next — before everyone else does.

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Host or Publisher Minority Business Assistance Center at the Columbus Urban League