The 36th Interwine Asia
Schedule
Thu, 21 May, 2026 at 10:00 am to Sat, 23 May, 2026 at 05:00 am
UTC+08:00Location
China Import and Export Fair (Canton Fair) Guangzhou-China | Lu Shan, CN
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The 36th Interwine & Spirits Asia exhibition serves as the "Super Hub for Asia's Wine & Spirits Trade," offering integrated market insight, brand exposure, matchmaking, and cultural integration. It provides international producers a strategic gateway to embed brands deeply in Asia's diverse markets beyond export.Core Highlights:
This edition will host over 5,000 qualified buyers from across Asia (excluding China), reflecting a structural upgrade in Interwine's sourcing network.This shift enables systematic, organized access to Asia's rapidly growing and multi‑tiered distribution landscape.
Across 35,000 sqm, carefully curated zones map high‑growth segments and emerging trends:
Premium Wine AreaShowcases wineries from iconic regions, meeting Asia's growing demand for terroir‑driven, story‑rich wines.
National PavilionsShowcase the finest selections from renowned producing countries. Designed to offer buyers a streamlined, immersive exploration of regional classics and emerging stars.
Whisky & World Spirits AreaAsia's trading hub for distilled spirits, offering a bridge for international brands to reach new consumers and channels.
Non‑Alcohol/Trendy Drinks AreaCaptures the boom in mindful drinking, exploring opportunities in daytime social, wellness‑oriented, and all‑occasion consumption.
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Where is it happening?
China Import and Export Fair (Canton Fair) Guangzhou-China, Beijing, China, Lu ShanEvent Location & Nearby Stays:
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