Tech Talks @ Club Street: Why Most Loyalty Programmes Don’t Work
About this Event
Tech Talks @ Club Street presents the first session of a two-part series exploring why most customer loyalty programmes underperform — even when brands believe they're working.
This session introduces a practitioner's lens for diagnosing why loyalty programmes quietly fail, and what separates a transactional discount scheme from something that actually builds relational value.
We'll explore:
- Why 71% of loyalty programmes fail to boost growth, even when executives believe they're effective
- What customers are really trading for loyalty — and what most brands fail to trade back
- The difference between transactional value (the floor) and relational value (the ceiling)
- How to diagnose your own programme using a simple, repeatable framework
This is a small, discussion-led session with a mix of designers, strategists, product, and CX teams. Expect a clear point of view, followed by an open conversation — no vendor pitch.
Part 1 of 2. Session 2 continues with further insights, moving from diagnosis into execution.
This session is supported by Singapore Global Network.
Agenda
🕑: 05:30 PM - 05:45 PM
Arrival and Registeration
🕑: 05:45 PM - 06:15 PM
Main talk: Why Most Loyalty Programmes Don't Work
Info: A practitioner-led talk unpacking why loyalty programmes quietly fail — covering the value contract, the loyalty hierarchy, and what brands are consistently getting wrong.
🕑: 06:15 PM - 06:35 PM
Interactive exercise & open discussion
Info: Apply the diagnostic framework live. We'll work through a real example together and open the floor for discussion.
🕑: 06:45 PM - 06:30 PM
Designing for the right customer + Closing
Info: How different customers across the lifecycle are silently asking different questions — and what that means for how you design loyalty. Preview to Session 2.
🕑: 07:00 PM - 08:00 PM
Networking and Pizza
Where is it happening?
Event Location & Nearby Stays:
SGD 0.00
