TCNewTech Presents: A Conversation with Zack Urlocker

Join us for an engaging and conversational evening with Zack Urlocker, accomplished technology executive, startup leader, and growth operator who has helped build and scale companies through multiple eras of innovation.

From the rise of SaaS to today’s AI boom, Zack brings firsthand perspective on what separates hype from lasting opportunity—and how founders, teams, and businesses can adapt when technology moves quickly.

Hosted by 20Fathoms, this event brings together our regional entrepreneurial, business, and tech community for a candid conversation with Zack, along with the chance to build meaningful connections within Northern Michigan’s growing innovation ecosystem.

Whether you’re building a startup, leading a company, exploring new tools, or simply curious about what AI means in practical terms, you’ll leave with fresh insight—and likely a new connection or two.

Light snacks provided; beer and kombucha available. Presentation begins at 6:30 PM.

In this fireside-style chat, Zack will dive into:

• 
  
• What today’s AI wave means in the context of past tech shifts he has experienced firsthand
  
• Lessons learned helping scale high-growth software companies
  
• How startups and established businesses can navigate rapid technological change
  
• Where AI is already creating real leverage for builders and teams
  
• His recent experience “vibe coding” a music-generating app using modern AI tools
  
• Where he sees real opportunity—and real hype—in the current AI moment
  
• What founders and operators should focus on as the landscape evolves
  

We’ll also open the floor for Q&A and shared discussion.

Based in Traverse City, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education, business coaching, TCNewTech pitch competitions, access to capital, a vibrant coworking space, and general resources and support. For more information visit: https://20fathoms.org/

Know what’s Happening Next — before everyone else does.

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Host or Publisher 20Fathoms